Un Vert Citron

Based in Lyon, in the Auvergne-Rhône-Alpes region of France, Un Vert Citron is a public relations and communications consultancy that was founded in 2022. Lyon, as a major economic hub in France, is home to a growing community of socially conscious businesses and entrepreneurs. It is within this dynamic and values-driven market that Un Vert Citron has positioned itself, offering services that blend strategic communication with a focus on sustainability and ethical practices. The agency operates at the intersection of traditional PR and modern digital communication, specifically targeting organizations that want to build a strong, authentic presence without compromising their principles.

What Un Vert Citron Does

Un Vert Citron describes its work as helping impact-driven businesses become memorable. The agency focuses on three core areas: personal branding, message design, and the creation of educational tools. For entrepreneurs, the agency offers guidance on developing a personal brand that is both durable and aligned with their values. This goes beyond simple visibility; it is about crafting a narrative that resonates authentically with target audiences over the long term. In parallel, Un Vert Citron designs what it calls "percutant, éthiques" (impactful, ethical) messages that stay in the mind. This involves a strategic approach to storytelling and message crafting, ensuring that every piece of communication serves a clear purpose and builds a lasting connection.

Another distinctive aspect of Un Vert Citron's offering is its focus on training and education. The agency creates simple, playful pedagogical tools to help clients understand the fundamentals of digital communication in the current context. This includes training on "outils nocode" (no-code tools), which empowers teams and entrepreneurs to manage their own digital presence more effectively. By combining consulting with accessible training, Un Vert Citron aims to not just execute communication strategies, but to transfer knowledge and skills to its clients.

Services and Specialties

While the agency's core philosophy centers on responsible communication, its service offerings can be broadly categorized into the following areas:

• Personal branding strategy and coaching for entrepreneurs and executives.
• Message crafting and storytelling to create memorable, ethical narratives.
• Training and workshops in digital communication, including no-code tools.
• Consulting on "communication responsable" (responsible communication) to align messaging with sustainability goals.
• Creation of pedagogical content and tools for internal or external communication.

Who Un Vert Citron Serves

Un Vert Citron is particularly well-suited for entrepreneurs, small businesses, and organizations that place a high value on social or environmental impact. The agency's focus on "communication responsable" makes it a natural fit for companies in the green economy, social enterprises, B Corps, or any organization looking to communicate its values without greenwashing. The training component also makes it a good partner for teams that want to upskill their own members in modern digital communication techniques. Given its location in Lyon, the agency is well-placed to serve clients in the broader Rhone-Alpes region, though its services are likely delivered remotely as well.

The agency's approach is methodical and educational. It doesn't just execute a campaign; it works to ensure that clients understand the "why" behind the strategy. This is evident in their emphasis on creating "outils pédagogiques" (educational tools) and their focus on "formation" (training). For entrepreneurs who are building their personal brand, Un Vert Citron offers a structured path to become "inoubliables" (unforgettable) to their audiences, without resorting to aggressive or inauthentic tactics.

Conclusion

Un Vert Citron is a good fit for organizations that are ready to invest in a thoughtful, values-aligned communication strategy. Its combination of consulting, message design, and training makes it a versatile partner for those who want to build a strong brand foundation. The agency's emphasis on ethics, sustainability, and long-term thinking distinguishes it in the Lyon market. For entrepreneurs and impact-driven companies seeking to refine their public narrative and develop internal communication capabilities, Un Vert Citron offers a pragmatic and principled approach to public relations and communications services in France.