UNFOLD / press only

UNFOLD / press only is a creative public relations agency based in Amsterdam, Netherlands, serving a diverse range of lifestyle and luxury brands. Since its founding in 1995, the agency has focused on sectors including fashion, sports, beauty, lifestyle, design, interiors, travel, food and drink, and luxury goods. While the agency works with both emerging and established names, its client base primarily consists of brands seeking strategic positioning and creative visibility within competitive markets.

Strategic Approach and Creative Services

UNFOLD / press only operates beyond traditional press relations, functioning as a think-tank and image consultancy for brands that need support with strategy, marketing, or repositioning. The agency provides advice on brand identity, creative collaborations with international designers, and campaign photography direction. By leveraging relationships with A-list celebrities and orchestrating exclusive events, UNFOLD / press only helps clients reach precisely targeted audiences. The agency also specializes in out-of-the-box store openings and product launches that generate media and consumer attention.

Core Services and Capabilities

The agency’s service offering is centered around comprehensive public relations and communications support, tailored to the lifestyle and luxury sectors. Key areas of expertise include:

• Media relations and press outreach across fashion, beauty, lifestyle, and design publications
• Strategic brand positioning and image consulting
• Event planning and execution for product launches, showrooms, and exclusive gatherings
• Creative collaborations with international designers and talent
• Campaign photography direction and visual content production
• Influencer and stylist relations for product placement and editorial features
• Temporary retail and experiential marketing through its in-house venue

Location and In-House Venue

UNFOLD / press only is headquartered at 715 Prinsengracht in Amsterdam, North Holland. The agency operates a 75-square-meter creative space called the Unfold Venue, located at the front of the building. This space is available for temporary stores, events, launches, showrooms, exhibitions, book presentations, blogger days, previews, brunches, and intimate dinners. In the back of the building, a showroom allows stylists and influencers to discover and borrow the latest collections from client lines for visual productions. This dual-purpose space enables UNFOLD / press only to offer clients a physical platform for media and consumer engagement in the heart of Amsterdam.

UNFOLD / press only is particularly well-suited for lifestyle and luxury brands—whether in fashion, beauty, interiors, travel, or food and drink—that require more than standard press releases. The agency is a strong fit for companies seeking strategic guidance on brand identity, creative event production, or high-touch media relationships in the Netherlands and internationally. Brands looking for a partner that combines PR expertise with a physical venue for experiential marketing will find UNFOLD / press only a practical and resourceful choice.