Upcycle Communications
Upcycle Communications is a public relations agency based in Singapore (founded 2020).
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About Upcycle Communications
Upcycle Communications is an independent public relations and communications agency based in Singapore. Founded in 2011 and rebranded in 2024, the agency specializes in purpose-driven storytelling and marketing for lifestyle, sustainability, and luxury brands. With over 13 years of industry experience, Upcycle Communications operates with a small, multicultural team that emphasizes sustainability and corporate social responsibility in its work. The agency offers a comprehensive suite of services designed to meet the unique needs of clients ranging from multinational corporations to local businesses.
Services and Specialties
Upcycle Communications provides a wide range of services that span the full spectrum of public relations and communications. The agency is particularly known for its expertise in content creation, media relations, and event management. Below are some of the key services Upcycle Communications offers:
- Brand strategy and brand positioning
- Media relations and PR & media outreach
- Influencer and social influencer engagement
- Event conceptualization and experiential events
- Content creation, including copywriting, photography, and video production
- Storytelling and content development
- Social media strategy and community building
- Thought leadership and media training
- Partnership marketing and brand activations
- Internal communications and consulting
- Press trip management and luxury hospitality PR
- Cultural storytelling and luxury brand communications
Who They Help
Upcycle Communications works with a diverse clientele, primarily focusing on the lifestyle, sustainability, and luxury sectors. The agency has built strong relationships with brands in food and beverage, consumer launches, travel and lifestyle, and luxury hospitality. Its client base includes both multinational corporations and local businesses, reflecting the agency's ability to tailor its strategies to different scales and industries. Upcycle Communications is particularly adept at helping brands that value purpose-driven marketing and want to communicate their commitment to sustainability and corporate social responsibility. The agency also serves B2C companies, leveraging its expertise in storytelling and influencer engagement to connect with target audiences.
Approach and Philosophy
The agency's approach is centered on tailored, agile strategies that meet the unique needs of each client. Upcycle Communications emphasizes the importance of authenticity and cultural relevance in its work, drawing on the multicultural background of its team to craft narratives that resonate across diverse audiences. The agency operates with a content studio model, offering in-house capabilities for photography, video production, and copywriting. This allows Upcycle Communications to deliver integrated campaigns that combine media relations, events, and digital content. The agency's focus on sustainability is not just a service offering but a core philosophy, guiding how it approaches client work and internal operations. Upcycle Communications has received recognition for its successful campaigns, particularly in the food and beverage, consumer launches, and travel and lifestyle sectors.
Location and Credentials
Based in Singapore, Upcycle Communications is strategically positioned to serve clients in the Asia-Pacific region. The agency's headquarters are located in Singapore, providing access to a vibrant market for lifestyle and luxury brands. Upcycle Communications has over 13 years of experience in the industry, having evolved from its founding in 2011 to a rebranding in 2024. The agency's small, multicultural team brings a wealth of knowledge and a global perspective to its work. Upcycle Communications is a good fit for brands that are looking for a boutique agency with a strong focus on sustainability, cultural storytelling, and purpose-driven communications. Whether you are a multinational corporation or a local business, Upcycle Communications offers the agility and expertise to help you tell your story effectively in Singapore and beyond.
Key facts
- Team size: 11-50 employees
- Headquarters: Singapore, Singapore
- Address: Singapore Singapore
- SIC codes: 7389
Keywords & focus
Topics and areas Upcycle Communications works with.
- content creation
- events
- media relations
- thought leadership
- brand development
- partnership marketing
- copywriting
- internal communications
- social media strategy
- public relations & communications services
- event conceptualization
- pr & media
- brand positioning
- storytelling & content development
- photography & video production
- influencer & social influencer engagement
- b2c
- services
- media training
- luxury brand communications
- brand activations singapore
- luxury hospitality pr
- cultural storytelling
- content studio
- community building
- press trip management
- consulting
- media production
- public relations and communications
- experiential events
- +24 more
Technologies
Rackspace MailGun, Outlook, Microsoft Office 365, Google Cloud Hosting, WP Engine, Slack, Mobile Friendly, Woo Commerce, Google Font API, Nginx, WordPress.org
Industries served by Upcycle Communications
Upcycle Communications works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Singapore
If you are looking for alternatives or more options in Singapore, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Upcycle Communications
Common questions and answers about Upcycle Communications, their services, location, and how to work with them.
- Where is Upcycle Communications located?
- Upcycle Communications is headquartered in Singapore.
- What services does Upcycle Communications offer?
- Upcycle Communications offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Upcycle Communications serve?
- Upcycle Communications serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Upcycle Communications a verified PR agency?
- Upcycle Communications is listed on Online PR. Verification status is shown on their profile.
- How can I contact Upcycle Communications?
- You can visit their website at http://www.upcyclecomms.com
- How many reviews does Upcycle Communications have?
- Upcycle Communications has 0 client reviews with an average rating of 0.0 out of 5.
- When was Upcycle Communications founded?
- Upcycle Communications was founded in 2020.
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