VEL-KOM

VEL-KOM is a Danish communications consultancy based in Gentofte Municipality, Denmark, founded in 2020 by Susanne Biltoft. The agency specializes in strategic communication, crisis management, and organizational change, drawing on two decades of experience at the executive level of a major financial institution. VEL-KOM's name reflects its core philosophy: "Fordi alle skal med" (Because everyone should be included), emphasizing inclusive communication strategies that engage all stakeholders.

Strategic Communication and Organizational Alignment

VEL-KOM focuses on helping companies articulate their core identity—vision, culture, and values—and align internal and external messaging accordingly. The agency works with organizations undergoing significant transitions, such as mergers, strategic pivots, or cultural transformations, ensuring that all stakeholders, from employees to investors, understand and support the new direction. Susanne Biltoft's background as a former communications and investor relations director enables VEL-KOM to craft coherent strategies that bridge high-level business objectives with clear, compelling narratives. The agency's approach involves analyzing the organization's DNA, market situation, business case, customers, and competitors to develop simple yet precise strategic plans.

Crisis and Change Management Expertise

A key pillar of VEL-KOM's offering is crisis and change management. With experience steering corporations through serious crises and growth strategies, the agency helps clients navigate reputational threats, operational disruptions, or internal upheavals. VEL-KOM develops implementation plans that work at both corporate and event levels, ensuring that communication during turbulent times remains consistent and effective. The agency's emphasis on "getting everyone on board" is particularly relevant for companies facing resistance to change or needing to build consensus across diverse groups. VEL-KOM's work in this area is grounded in practical experience managing teams of up to 2,000 colleagues and engaging with analysts and investors.

Services and Specialties

While VEL-KOM tailors its services to each client's specific needs, its core capabilities typically include:

• Strategy development and implementation
• Internal and external communication planning
• Press relations and media outreach
• Crisis and change management communication
• Investor relations and stakeholder engagement
• Speechwriting and executive messaging
• Organizational culture and values alignment
• Merger and acquisition communication
• Reputation management
• Visual storytelling and narrative development

VEL-KOM is best suited for medium to large organizations in Denmark that are navigating strategic shifts, mergers, or reputational challenges and require a seasoned communications partner with deep corporate experience. Companies in the financial sector, in particular, may find VEL-KOM's background relevant, but the agency's methodology applies across industries. Based in Gentofte Municipality, VEL-KOM serves clients throughout Denmark and offers a hands-on, senior-led approach to complex communication challenges. For businesses that need to bring all stakeholders along on a journey of change or growth, VEL-KOM provides the strategic clarity and executional rigor to make that happen.