Via Press

Via Press is a public relations and communications agency based in Salvador, Brazil, that works with a diverse range of clients including major corporations, government entities, cultural institutions, and individual artists. Founded in 1999, the agency has built a strong reputation across Brazil for its integrated communications approach, serving well-known brands such as Natura, Coca-Cola, Petrobras, and Banco do Brasil, as well as cultural icons like Ivete Sangalo, Caetano Veloso, and Gilberto Gil. The agency tailors its services to meet the needs of enterprises in retail, tourism, entertainment, and consumer goods, as well as public sector organizations and non-profits.

Integrated Communications and Strategic Services

Via Press operates with a 360-degree model that combines multiple communications disciplines under one roof. This integrated approach allows the agency to offer a cohesive strategy for clients, whether they are launching a new product, managing a corporate reputation, or organizing a large-scale event. The agency's core philosophy is that communication is the pathway—the "Via"—to building strong brand images and executing impactful projects. With over two decades of experience, Via Press has developed expertise in media relations, live marketing, and community engagement, ensuring that each client's message reaches the right audience through the most effective channels.

Key Service Areas

The agency's service offerings span several interconnected areas, reflecting its roots in both corporate communications and the entertainment industry. Based on its extensive client work and stated capabilities, Via Press provides:

• Press office and media relations (assessoria de imprensa)
• Live marketing and promotional events
• Corporate event planning and management
• Public relations and community relations
• Cultural project development and sponsorship
• Internal communications (endomarketing)
• Digital media and social media management
• Branding and brand strategy
• Entertainment and artist management communications
• Tourism and retail communications

These services are delivered by specialized teams that work together to create unified campaigns. For example, a tourism client might benefit from Via Press's press office for media coverage, its live marketing team for a destination launch event, and its digital media unit for social media promotion. This cross-functional collaboration is a hallmark of how Via Press operates from its base in Salvador.

Location and Reach

Headquartered at 303 Rua Alagoinhas in Salvador, State of Bahia, Brazil, Via Press maintains a strong local presence while also serving clients nationwide. The agency has a branch office in São Paulo and partners across the country, allowing it to manage national campaigns and events effectively. Salvador, as a cultural and economic hub in northeastern Brazil, provides Via Press with unique insights into the entertainment and tourism sectors, which are central to its client portfolio. The agency's deep roots in Bahia's artistic community—having worked with artists like Daniela Mercury, Carlinhos Brown, and Margareth Menezes—give it a distinctive edge in cultural communications, while its corporate client list demonstrates its ability to handle large-scale, business-focused projects.

Who Via Press Is a Good Fit For

Via Press is well-suited for organizations and individuals seeking a full-service communications partner with proven experience in both corporate and cultural spheres. Enterprises in retail, tourism, and consumer goods will find the agency's integrated model valuable for managing brand reputation and executing events. Government bodies and non-profits can leverage Via Press's expertise in community relations and cultural project management. Artists and entertainment professionals, particularly those with ties to Brazilian music and arts, will benefit from the agency's long-standing relationships and deep understanding of the entertainment industry. Overall, Via Press is a strong choice for clients who need a communications agency that combines strategic thinking with hands-on execution, backed by more than 20 years of experience in Salvador and beyond.