VINI MURTA

VINI MURTA is a public relations and communications agency based in Belo Horizonte, Brazil, founded in 2017. The agency operates at the intersection of personal transformation, sports, and mental health advocacy, serving individuals, brands, and organizations that want to build meaningful connections with audiences through authentic storytelling. While many PR firms focus on corporate messaging, VINI MURTA specializes in content production and digital influence that centers on resilience, purpose, and human experience.

A Purpose-Driven Approach to PR and Communications

What sets VINI MURTA apart is its founder’s deeply personal mission. The agency was born from the belief that personal challenges can be transformed into public inspiration. The founder’s own journey—surviving a suicide attempt in childhood, navigating depression and panic disorder in adulthood, and later becoming a triathlete—forms the backbone of the agency's philosophy. Through the "Atleta por Propósito" (Athlete by Purpose) initiative, VINI MURTA demonstrates how sports like triathlon, cycling, road running, and swimming can be vehicles for mental health advocacy. This isn't just a service offering; it's the core narrative that the agency uses to help clients connect with audiences on a human level. The agency’s work in Belo Horizonte and beyond focuses on producing content that promotes quality of life, fatherhood, and self-education as tools for personal and social change.

Services and Specialties

VINI MURTA’s services are tailored to clients who value storytelling rooted in real experience. While the agency does not list a traditional service menu, its activities suggest a strong focus on digital content production, influencer marketing, and public speaking. The agency likely helps clients develop campaigns that address mental health, sports motivation, and personal development. Below are the key areas where VINI MURTA typically provides value:

• Digital content production for social media and web platforms
• Influencer and personal brand strategy
• Public speaking and motivational storytelling
• Sports-related PR and event promotion (triathlon, cycling, running, swimming)
• Mental health awareness campaigns and suicide prevention initiatives
• Personal transformation and purpose-driven brand narratives
• Educational content around fatherhood and self-education

Each service is delivered with a focus on authenticity rather than polished corporate messaging. For example, the agency’s work in cycling and road running is not just about sports—it’s about using athletic achievement as a metaphor for overcoming life’s obstacles. This approach makes VINI MURTA particularly effective for nonprofits, health organizations, and lifestyle brands that want to engage audiences through vulnerability and strength.

Local Roots and Global Reach

Operating from Belo Horizonte, the capital of Minas Gerais, VINI MURTA is deeply connected to Brazil’s vibrant culture of endurance sports and community activism. Belo Horizonte provides a strategic base for reaching both local and national audiences, especially in the sports and wellness sectors. The agency’s content often reflects the city’s active lifestyle, with references to local running routes, triathlon events, and cycling communities. However, the themes VINI MURTA addresses—mental health, fatherhood, and personal reinvention—resonate far beyond Brazil. The agency’s digital presence allows it to influence audiences across Portuguese-speaking markets and beyond, making it a strong partner for brands that want to tell stories of resilience and purpose.

VINI MURTA is a good fit for organizations and individuals looking for a PR partner that understands the power of personal narrative. It works best with mental health initiatives, sports brands, parenting communities, and any client that wants to move away from sterile marketing toward genuine, experience-driven communication. If your goal is to inspire action through honest storytelling, VINI MURTA offers a perspective that is both rare and deeply human.