Vocali

Vocali is a boutique public relations and communications agency based in Florianopolis, Brazil. Founded in 2006, the firm focuses on corporate communication services, helping businesses craft and manage their narratives across traditional and digital channels. The agency operates with a multidisciplinary team that covers areas such as press relations, content production, social media management, and inbound marketing. By combining journalistic rigor with strategic planning, Vocali positions itself as a practical partner for organizations seeking to improve their visibility and reputation in the Brazilian market.

Services and Specialties

Vocali offers a broad spectrum of communication services tailored to corporate clients. The agency’s core offerings include press office management, corporate communication strategies, content production, and social media profile management. They also handle editorial projects, business case writing, and custom publications. A notable strength is their research and development department, led by Pedro Vivancos, which focuses on emerging trends in communication, including content optimization for AI platforms and media relationship management for artificial intelligence. Below is a summary of their key service areas:

• Press office and media relationship management
• Corporate communication and internal communication strategies
• Content creation and management (texts, interviews, reports)
• Social media profile management and digital content creation
• Inbound marketing and lead generation
• Brand positioning and reputation management
• Editorial projects and custom publications
• Content optimization for AI (Gemini, AI content ranking)
• Influencer marketing
• Consulting in public relations and corporate branding

Client Focus and Approach

Vocali primarily serves companies that require structured communication to build and maintain a strong public image. While the agency does not disclose a specific industry focus, its service mix suggests it works with organizations in sectors such as technology, services, and professional consulting. The agency’s approach is rooted in journalistic standards—many of their professionals have backgrounds in journalism, which informs their ability to write press releases, conduct interviews, and produce reportage-style content. This journalistic angle adds credibility to the content they produce for clients, whether for media outreach or owned channels. Vocali also emphasizes digital visibility through inbound marketing and social media management, helping clients attract and engage audiences in a competitive online environment.

Location and Credentials

Headquartered at 469 Rua Santos Saraiva in the Florianopolis neighborhood of Santa Catarina, Brazil, Vocali operates from a strategic location in one of the country’s most dynamic tech and business hubs. Florianopolis is known for its growing startup ecosystem and concentration of service-oriented companies, making it an ideal base for a communications agency. The agency’s team includes management personnel such as Antonio Sardinha, who oversees operations, alongside the R&D department led by Pedro Vivancos. With nearly two decades of experience since its founding in 2006, Vocali has built a reputation for delivering consistent, results-driven communication services. Their work spans press office management, brand positioning, and content creation, with a particular focus on helping clients navigate the evolving media landscape, including AI-driven content ranking and optimization.

Vocali is a solid fit for mid-sized to large companies in Brazil that need a reliable partner for corporate communication, media relations, and digital content strategy. Organizations looking to enhance their brand visibility, manage their reputation, or generate leads through inbound marketing will find Vocali’s integrated approach valuable. The agency’s boutique size allows for personalized attention, while its multidisciplinary team ensures coverage across press, digital, and internal communication needs. For businesses in Florianopolis or elsewhere in Brazil seeking a seasoned PR agency with a focus on journalistic quality and digital innovation, Vocali offers a practical and experienced option.