VRS RACING

VRS RACING operates at the intersection of public relations and historic motorsport, offering a distinctive niche within the communications industry. Founded in 2007 and based in Feucherolles, France, the agency specializes in public relations & communications services that center on the world of historic Porsche racing. Rather than a conventional PR firm, VRS RACING combines competitive racing team management with tailored communications campaigns, making it a unique partner for clients seeking high-octane brand visibility.

Industry Focus and Core Offerings

VRS RACING is primarily known as a historic sports car racing team, focusing on Porsche models in vintage competitions. The agency’s PR and communications work is deeply integrated into this motorsport environment. Core services include organizing public relations events around automobile racing, such as media days, press launches, and hospitality programs at historic circuits. VRS RACING also provides driving instruction, race car rental, and technical assistance for clients who want to participate in racing themselves. These hands-on experiences serve as powerful engagement tools for corporate partners, helping them connect with enthusiasts and media in an authentic setting.

• Historic Porsche race car preparation and management
• Public relations event planning around motorsport weekends
• Media relations and press coordination for racing programs
• Corporate hospitality and guest experiences at historic races
• Driving courses and coaching for amateur and professional drivers
• Race car rental (location de volant) for client participation
• Technical support and logistics for historic racing events

Methodology and Approach

VRS RACING’s methodology centers on leveraging the emotional appeal and heritage of historic motorsport to create memorable communications campaigns. The agency’s team in Feucherolles manages every aspect of a client’s involvement, from preparing the Porsche race cars to coordinating with event organizers and media. By offering turnkey participation in races, VRS RACING enables brands to generate authentic content and build relationships in a high-energy environment. The focus is on hands-on engagement rather than abstract messaging, allowing clients to demonstrate their products or values through real-world performance. This approach works particularly well for companies in automotive, luxury, and lifestyle sectors that want to associate with precision, history, and speed.

Location and Local Presence

Based at 2 Domaine de la Pommeraie in Feucherolles, a quiet commune in the Ile-de-France region, VRS RACING benefits from proximity to Paris while maintaining a dedicated workshop and office space. Feucherolles provides convenient access to major French racing circuits such as Le Mans, Circuit de la Sarthe, and Paul Ricard, as well as to international events across Europe. The agency’s location in France places it at the heart of historic motorsport culture, where events like the Le Mans Classic and Tour Auto draw global attention. VRS RACING leverages this regional advantage to offer clients exclusive access to prestigious races and networks.

Who VRS RACING Is a Good Fit For

VRS RACING is best suited for businesses and organizations that want to use historic motorsport as a platform for public relations and communications. This includes automotive brands, luxury goods companies, and corporate sponsors seeking high-impact experiential marketing. The agency also appeals to individual racing enthusiasts who want professional support to compete in historic events. With its focus on Porsche and vintage racing, VRS RACING delivers a specialized service that combines technical expertise with PR savvy, making it a valuable partner for anyone looking to stand out in the historic racing community.