Waters Agency

Based in Austin, Texas, in the United States, Waters Agency operates within one of the country's most dynamic and rapidly growing technology hubs. Since its founding in 2017, the agency has carved out a distinct niche by focusing on disruptive B2B and B2C technology companies. Austin's ecosystem, known for its density of enterprise software, cloud infrastructure, and hardware startups, provides a natural home for an agency that specializes in translating complex technical value propositions into compelling narratives. The city's blend of established corporate giants and scrappy innovators creates a demanding market where only agencies with deep sector knowledge and strategic rigor can thrive.

Core Services and Strategic Approach

Waters Agency focuses on the intersection of public relations, content marketing, and digital strategy. While the agency does not publicly list a granular menu of services, its stated expertise in areas like enterprise computing, security, AI, and IoT suggests a strong foundation in media relations and thought leadership. Likely capabilities include strategic media pitching to trade and business press, executive positioning, and the development of complex content assets such as whitepapers, case studies, and bylined articles. The agency also appears to emphasize data-driven results, with keywords like "campaign analytics" and "growth marketing" indicating a commitment to measuring and optimizing performance. Influencer marketing and podcast creation are also probable specialties, reflecting the need for modern B2B tech companies to diversify their reach beyond traditional earned media.

Waters Agency's approach is likely rooted in "storytelling" that bridges technical complexity and business value. For clients in storage, AI, or security, this means translating features like latency reduction or threat detection into market advantages and ROI. The agency's Austin base also provides proximity to a deep talent pool in content development and digital marketing, allowing for integrated campaigns that combine PR with email marketing, lead generation, and brand strategy. Given the emphasis on "marketing automation" and "enterprise software marketing," the agency likely supports clients through product launch cycles, from pre-announcement seeding to post-launch media amplification.

Client Focus and Industry Expertise

The agency's client base is concentrated in B2B technology, with a particular focus on companies operating in cloud technology, enterprise computing, and security. These clients often require nuanced messaging that appeals to both technical decision-makers (CTOs, IT directors) and business buyers (CEOs, VPs of product). Waters Agency seems well-positioned to serve companies that are scaling from Series A to growth stage, as well as established enterprises launching new product lines. The presence of keywords like "IoT" and "AI" suggests the agency also works with companies at the frontier of emerging tech, where education and market creation are key components of a PR strategy.

While the agency's short description mentions B2C technology, the preponderance of B2B keywords indicates that consumer-facing work is likely limited to tech products with a strong enterprise angle (e.g., smart home devices with security features). For startups and scale-ups in Austin and beyond, Waters Agency offers a local partner with national reach, capable of generating coverage in outlets like TechCrunch, Wired, and industry-specific publications covering storage, security, and enterprise software.

Services at a Glance

Based on the agency's focus areas and industry keywords, the following services are likely offered:

• Media relations and strategic pitching
• Thought leadership and executive positioning
• Content development (whitepapers, case studies, blogs)
• Product launch campaigns and event promotion
• Influencer marketing and podcast creation
• Digital marketing and email marketing
• Brand strategy and messaging development
• Campaign analytics and performance reporting

Who Should Work with Waters Agency

Waters Agency is a strong fit for B2B technology companies—particularly those in cloud infrastructure, cybersecurity, AI, or enterprise software—that need more than just press releases. The agency's emphasis on storytelling and analytics makes it suitable for organizations that value measurable outcomes and are comfortable with a strategic, consultative partnership. Early-stage and growth-stage companies in Austin or other tech hubs will benefit from the agency's local market knowledge and its ability to craft narratives that resonate with both technical and business audiences. Larger enterprises seeking to refresh their brand or launch a disruptive product line may also find value in Waters Agency's integrated approach to PR, content, and digital marketing. However, companies with very broad consumer audiences or those in non-tech industries may find the agency's focus too narrow for their needs.