We the People
We the People is a public relations agency based in Dublin (founded 2016).
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About We the People
Based in Dublin, Ireland, We the People operates within a public relations and communications landscape that increasingly demands measurable social impact rather than mere visibility. The agency was founded in 2016, at a time when the Irish public sector and nonprofit organisations were seeking more evidence-based approaches to communication challenges. Located at 42 Pearse Street in Dublin’s city centre, the agency has grown from a two-person operation to a team of seven full-time employees supported by five consultants, reflecting steady demand for its specialised approach.
What We the People Does
We the People describes itself as a specialist social marketing agency. Its core focus is designing and implementing behaviour change campaigns for clients who need to reach audiences that are often difficult to engage through conventional marketing. The agency integrates behavioural science principles—what it calls the “east framework” and nudging techniques—into its communications strategies. This means campaigns are built on an understanding of how people actually make decisions, rather than assuming rational choice. Services include strategic communications, social marketing, public information campaigns, and rebranding for public sector bodies and nonprofits. The agency also produces in-house creative work, such as brand identities, animations, and campaign materials, ensuring a cohesive delivery from strategy to execution.
Who They Serve
We the People primarily works with public sector bodies, government agencies, and nonprofit organisations in Ireland. Their client list includes Sport Ireland, for whom they developed an inclusivity campaign, and the National Council for the Blind of Ireland, which they rebranded as Vision Ireland. Other typical clients are organisations involved in public health, social inclusion, and community partnership work. The agency’s campaigns often address issues such as attitude change, social issues, and public health messaging. Because of their focus on hard-to-access audiences, they are particularly suited to clients who need to reach marginalised or underserved groups, or who are tackling sensitive topics where traditional advertising may not be effective.
Areas of Expertise
We the People’s expertise lies at the intersection of behavioural science, strategic storytelling, and inclusive communication. They emphasise research-driven strategies that begin with understanding the target audience’s motivations and barriers. Their multilingual campaigns reflect the diversity of modern Ireland, and they place a strong emphasis on impact measurement to demonstrate results. The agency’s approach is shaped by the com-b model (capability, opportunity, motivation—behaviour), which provides a framework for designing interventions. Services commonly offered include:
- Campaign strategy and planning
- Behaviour change campaign design
- Social media management and influencer marketing
- Public information and public health campaigns
- Stakeholder engagement and targeted messaging
- Brand identity and rebranding
- Strategic storytelling and PR and media relations
- Impact measurement and evaluation
We the People is a good fit for public sector bodies, nonprofits, and government agencies in Ireland that need campaigns grounded in evidence and designed to achieve measurable social outcomes. Their focus on behaviour change makes them particularly relevant for organisations working on public health, social inclusion, or community engagement initiatives where changing attitudes or behaviours is the primary goal. The agency’s size allows for close collaboration with clients, while its specialisation ensures depth of expertise in a niche area of communications.
Key facts
- Team size: 11-50 employees
- Headquarters: 42 Pearse Street, Dublin, County Dublin, Ireland, D02 EA22
- Address: 42 Pearse Street , Dublin County Dublin Ireland D02 EA22
- SIC codes: 7389
Keywords & focus
Topics and areas We the People works with.
- public relations
- marketing
- nonprofit
- public sector
- public relations & communications services
- social inclusion
- com-b model
- stakeholder engagement
- multilingual campaigns
- behavioural science
- social issues
- community partnership
- social media management
- behaviour change campaigns
- inclusive communication
- public health campaigns
- public information campaigns
- non-profit
- attitude change
- consulting
- social impact
- strategic storytelling
- pr and media relations
- east framework
- nudging
- campaign strategy
- influencer marketing
- targeted messaging
- impact measurement
- digital marketing
- +19 more
Technologies
Cloudflare DNS, Gmail, Google Apps, CloudFlare Hosting, Squarespace ECommerce, Vimeo, Mobile Friendly, WordPress.org, YouTube, Google Font API, Typekit, Remote, AI
Industries served by We the People
We the People works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Dublin
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Frequently asked questions about We the People
Common questions and answers about We the People, their services, location, and how to work with them.
- Where is We the People located?
- We the People is headquartered in Dublin.
- What services does We the People offer?
- We the People offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does We the People serve?
- We the People serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is We the People a verified PR agency?
- We the People is listed on Online PR. Verification status is shown on their profile.
- How can I contact We the People?
- You can visit their website at http://www.wtp.ie
- How many reviews does We the People have?
- We the People has 0 client reviews with an average rating of 0.0 out of 5.
- When was We the People founded?
- We the People was founded in 2016.
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