Why Consulting

Why Consulting is a Copenhagen-based public relations and communications agency that focuses exclusively on the cultural sector. Founded in 2015 and headquartered at 16 Carl Jacobsens Vej in the Capital Region of Denmark, the firm has built a reputation for helping museums, theatres, cultural institutions, and public sector organisations navigate the complex intersection of media relations, political advocacy, and audience development. With over 150 clients including Nationalmuseet, Det Kongelige Teater, Slots- og Kulturstyrelsen, Realdania, and DR, Why Consulting has become a specialised resource for cultural actors seeking to strengthen their public presence and influence.

Services and Specialties

Why Consulting offers a comprehensive suite of services tailored to the unique needs of cultural and public sector organisations. The agency's work spans several key areas:

• Media relations and media presence enhancement, including securing coverage and building relationships with journalists
• Crisis management specifically designed for arts organisations and cultural institutions
• Media strategy development for arts, cultural policy consulting, and public debate shaping
• Stakeholder engagement and partnership agreements, including fundraising strategy
• Content production, including reports, analyses, and digital materials
• Quantitative and qualitative analysis to understand audience behaviour and sector conditions
• Media training for cultural actors, helping them communicate effectively with the press and public
• Campaign management, including public sector consulting and funding applications
• Management consulting and strategy development for cultural organisations

These services are not offered in isolation but are typically combined into integrated projects that address the full range of challenges facing cultural institutions. For example, a museum seeking to increase visitor numbers might receive audience research, a media campaign, and crisis preparedness training as part of the same engagement.

Who They Help

Why Consulting works primarily with cultural institutions, public sector bodies, and organisations that operate in or adjacent to the arts. Their client list includes national museums, royal theatres, government agencies, foundations, film associations, and municipalities. The agency also serves B2B clients within the cultural ecosystem, such as production companies and cultural policy organisations. While their focus is on the cultural sector, the skills they apply—media relations, stakeholder engagement, policy advocacy—are transferable to any organisation that needs to build public support or navigate regulatory environments.

The agency's work often involves helping clients influence political decisions, secure funding, and shape public debate. This combination of public relations and public sector consulting makes them particularly valuable for organisations that rely on government support or operate in highly regulated fields.

Approach and Location

Based in Copenhagen, Denmark, Why Consulting takes a research-driven approach to communications. They produce reports and analyses that generate deeper understanding of cultural sector conditions and audience behaviour, which then inform their strategic recommendations. The agency also facilitates conferences, debates, and workshops, positioning themselves as conveners within the cultural community rather than just service providers. This dual role—as both consultant and thought leader—allows Why Consulting to stay close to the issues affecting their clients while maintaining credibility with policymakers and the media.

The firm's location in Copenhagen gives them proximity to Denmark's major cultural institutions and government bodies, which is essential for the kind of high-level advocacy work they do. Their headquarters in the Capital Region places them at the centre of Danish cultural policy, where they can effectively engage with decision-makers and media outlets based in the capital.

Who This Agency Is For

Why Consulting is best suited for cultural organisations, museums, theatres, foundations, and public sector bodies that need more than standard PR. If your institution requires help with political advocacy, funding applications, crisis management, or long-term audience development, this agency offers the specialised expertise to address those challenges. They are also a good fit for organisations that value research-backed strategies and want to participate in shaping public debate rather than simply reacting to it. For cultural actors in Denmark or those working with Danish institutions, Why Consulting provides a depth of sector knowledge that generalist agencies typically cannot match.