Wilkinson Group
Wilkinson Group is a public relations agency based in Sydney (founded 2002).
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About Wilkinson Group
Wilkinson Group is a Sydney-based communications agency that has built a strong reputation around crisis public relations and reputation management. Founded in 2002 by Peter and Claire Wilkinson, the firm operates from its headquarters at 32 Walker Street in Sydney, Australia. While many agencies offer crisis communications as a bolt-on service, Wilkinson Group has made it a core specialisation, developing deep expertise in helping organisations navigate disruption, handle reputational threats, and recover from high-stakes situations.
Specialist Focus on Crisis and Corporate Affairs
Wilkinson Group concentrates on crisis PR recovery, reputation handling, and issues management—areas where experience and judgment matter most. The agency’s work often begins when a client is facing a critical moment: a product recall, a regulatory challenge, a media firestorm, or an internal crisis that threatens public trust. Rather than offering a broad menu of marketing services, Wilkinson Group keeps its focus narrow, working with a select number of retainer clients supported by a small team of senior consultants. This approach allows the firm to provide hands-on, strategic counsel rather than delegating to junior staff. Peter Wilkinson, who also chairs Wilkinson Butler—a full-service corporate affairs consultancy—brings additional depth in government relations, community engagement, and sustainability, which can be called upon when a crisis extends into those domains.
How the Agency Applies Its Expertise
The agency’s method is grounded in transition planning for disruptive change and disruption and transformation advisory. Wilkinson Group helps clients not only respond to immediate crises but also plan for longer-term reputation recovery. This includes media training and analysis, media and social media strategy, stakeholder communication, and leadership mentoring. The firm also emphasizes social and digital engagement leadgen, recognizing that crises today unfold across traditional and digital channels simultaneously. By combining traditional media relations with social media optimization and digital/social strategy, Wilkinson Group helps clients manage their narrative in real time. The agency’s experience in crisis PR recovery and reputation handling means it often works with organisations that need to rebuild trust after a significant event, guiding them through the delicate process of stakeholder communication and community engagement.
Services and Specialties
Wilkinson Group’s service offering is tailored to organisations facing high-stakes communications challenges. Based on the firm’s stated keywords and industry focus, its likely services include:
- Crisis PR recovery and reputation crisis handling
- Issues management and media relations
- Corporate affairs consulting (including government and community relations)
- Media training and media relations training Australia
- Social and digital engagement lead generation
- Media and social media strategy
- Stakeholder communication and community engagement
- Leadership mentoring and consulting
- Disruption and transformation advisory
- Reputation strategy for disruptions
Who They Work With
Wilkinson Group is best suited for organisations that require a senior, hands-on approach to communications during turbulent times. The agency works with a select number of retainer clients, suggesting it prioritises deep, ongoing relationships over volume. Its expertise in B2B communications, combined with its focus on crisis and corporate affairs, makes it a strong fit for businesses in regulated industries, government agencies, not-for-profits, and companies undergoing significant change—such as mergers, leadership transitions, or public controversies. For organisations in Sydney, Australia, or across the country that need a calm, experienced hand when reputations are on the line, Wilkinson Group offers a focused, no-nonsense alternative to full-service agencies. Its connection to Wilkinson Butler also provides access to broader corporate affairs capabilities when a crisis requires engagement with government or community stakeholders.
Key facts
- Team size: 11-50 employees
- Headquarters: 32 Walker St, Sydney, New South Wales, Australia, 2160
- Address: 32 Walker St , Sydney New South Wales Australia 2160
- SIC codes: 7389
Keywords & focus
Topics and areas Wilkinson Group works with.
- crisis recovery
- corporate affairs
- trasition planning for disruptive change
- crisis pr recovery
- community engagement
- trasition planning for disruptive change & social & digital engagement leadgen
- media relations
- leadership & mentoring
- traditional & social media relations
- crisis pr amp recovery
- social & digital engagement leadgen
- social online media relations
- public relations & communications services
- reputation recovery
- reputation crisis handling
- disruption & transformation
- social media optimization
- digital/social strategy
- consulting
- reputation strategy for disruptions
- media training and analysis
- digital disruption advisory
- media and social media strategy
- stakeholder communication
- leadership mentoring
- issues management
- b2b
- media relations training australia
- media and social media training
- media & social media strategy
- +29 more
Technologies
Cloudflare DNS, Outlook, CloudFlare Hosting, Amazon AWS, WordPress.org, Mobile Friendly, Google Tag Manager, Google Font API, Typekit, IoT, AI
Industries served by Wilkinson Group
Wilkinson Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Wilkinson Group
Common questions and answers about Wilkinson Group, their services, location, and how to work with them.
- Where is Wilkinson Group located?
- Wilkinson Group is headquartered in Sydney.
- What services does Wilkinson Group offer?
- Wilkinson Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Wilkinson Group serve?
- Wilkinson Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Wilkinson Group a verified PR agency?
- Wilkinson Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact Wilkinson Group?
- You can visit their website at http://www.wilkinson-group.com.au
- How many reviews does Wilkinson Group have?
- Wilkinson Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was Wilkinson Group founded?
- Wilkinson Group was founded in 2002.
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