Wingsout Consulting

Based in Montreal, Canada, Wingsout Consulting operates at the intersection of strategic communications, organizational transformation, and executive coaching. Founded in 2014, the agency has built a practice that addresses the often-overlooked structural and human factors behind communication breakdowns. While many PR firms focus narrowly on messaging and media relations, Wingsout Consulting takes a broader view, integrating public relations with management consulting to help leaders and organizations navigate complex transitions. The agency’s location in Montreal places it within Quebec’s vibrant bilingual business community, where nuanced, multilingual communication strategies are essential for success across both local and international markets.

What Wingsout Consulting Does

Wingsout Consulting describes its core value as “strategic versatility,” combining expertise from fields that are typically siloed: brand image and marketing, crisis communications, lobbying and public affairs, organizational transformation and coaching, and technology and IT. This multidisciplinary approach is designed to diagnose and resolve root causes rather than treat surface-level symptoms. The agency’s founder, Walid Fares, brings a background in finance, telecommunications, and leadership across four continents, which informs a rigorous, structured methodology. Services are delivered in French and English, reflecting the bilingual reality of Montreal and broader Canadian markets. The agency’s work is characterized by a frank, no-nonsense style—what they call “saying what needs to be said”—combined with a commitment to measurable, sustainable outcomes.

Services and Expertise

While Wingsout Consulting tailors its engagements to each client’s specific challenges, its service offerings typically fall into the following areas:

• Strategic communications and content management (gestion de contenus)
• Public relations and media relations
• Brand image and marketing strategy
• Crisis communication planning and execution
• Lobbying and public affairs advisory
• Organizational transformation and change management
• Executive and managerial coaching (including “managerial courage”)
• Social media strategy and management
• Sales force and business development support
• Technology and IT integration consulting

This breadth of services allows Wingsout Consulting to act as a single partner for clients facing multifaceted challenges that require both communication expertise and organizational change capabilities. The agency’s approach is particularly suited to situations where internal silos, leadership transitions, or complex stakeholder dynamics are hindering progress.

Who Benefits from Wingsout Consulting

Wingsout Consulting is best suited for organizations and leadership teams at a strategic pivot point—whether that involves a merger, a reputation crisis, a market expansion, or a need to break down internal barriers to communication and collaboration. The agency’s emphasis on coaching and transformation makes it a strong fit for companies seeking not just tactical PR support but also help in developing stronger, more agile leadership. Given its Montreal base and the founder’s international experience, Wingsout Consulting is equally effective for Quebec-based businesses and clients with operations spanning North America, Latin America, Europe, and North Africa. The agency’s frank, results-oriented style appeals to leaders who value direct feedback and concrete action plans over conventional advisory approaches. For organizations looking for a partner that can address both the strategic and human dimensions of communication, Wingsout Consulting offers a distinctive, integrated model grounded in clarity, influence, and sustainable transformation.