Working Images

Working Images is a public relations and communications agency based in Oakland, United States. Founded in 1985, the agency provides a broad range of marketing and communications services, with a particular emphasis on strategic storytelling, content development, and event production. The agency operates as a boutique firm, offering hands-on, senior-level attention to each client engagement, and its work spans multiple industries including consumer internet, technology, healthcare, hospitality, and nonprofit sectors.

Services and Specialties

Working Images delivers integrated communications solutions that combine traditional PR strategies with modern digital marketing. The agency’s core service offerings include marketing and PR strategy development, event production, writing and storytelling, website content and art direction, email marketing, social media marketing, and community building. The team also specializes in content development for web and print, messaging and image development, media and educational campaigns, and the production of communications assets such as videos, presentations, and collateral. These services are designed to help organizations articulate their brand narrative, connect with target audiences, and achieve measurable results.

• Marketing and PR strategy development
• Event production and management
• Writing, storytelling, and content creation
• Website content and art direction
• Email marketing and social media marketing
• Community building and audience engagement
• Media and educational campaign development
• Communications asset production (video, collateral, presentations)

Industries and Clientele

Working Images works with a diverse array of clients, from government and educational institutions to environmental and community development organizations, financial services firms, green energy and oil and gas companies, healthcare and biotech entities, hospitality businesses (including hotels, restaurants, breweries, wineries, and catering companies), nonprofit and public sector organizations, professional services firms, retail and consumer product companies, and technology startups. The agency’s founder, Mary Lou, has over 25 years of experience in these sectors, and the agency is known for its ability to adapt its approach to the unique needs of each industry.

Approach and Philosophy

The agency’s approach centers on strategic thinking and genuine passion for the brands it represents. Working Images focuses on telling compelling stories that resonate with key audiences, whether through media outreach, digital campaigns, or live events. The team prioritizes building long-term relationships with clients and communities, and its work is driven by a commitment to creating results with impact. The agency emphasizes collaboration and creativity, often serving as an extension of the client’s internal team. This hands-on, personalized approach allows Working Images to develop tailored strategies that align with each client’s goals and values.

Location and Credentials

Headquartered at 6114 La Salle Ave, Oakland, California, United States, Working Images is deeply rooted in the San Francisco Bay Area. The agency’s Oakland location provides convenient access to the broader Bay Area market, including San Francisco, Silicon Valley, and the East Bay. Founded nearly four decades ago, the agency has built a reputation for delivering award-winning communications work. Its longevity in the industry speaks to its ability to adapt to changing media landscapes while maintaining a focus on quality and client satisfaction.

Working Images is a strong fit for organizations that value a collaborative, strategic partner for their public relations and marketing needs. The agency is particularly well-suited for businesses and nonprofits in the Bay Area that are looking for senior-level expertise without the overhead of a large agency. Whether a startup in the technology sector, a healthcare organization launching a new initiative, or a hospitality brand seeking to build its community presence, Working Images offers the experience, creativity, and dedication needed to drive meaningful results.