yepTalks

yepTalks is a public relations and communications agency based in Bergamo, Italy, that specializes in the intersection of cultural heritage, corporate social responsibility, and digital storytelling. Founded in 2023, the agency operates as a Società a Responsabilità Limitata (S.r.l.) Impresa Sociale, a social enterprise structure that reflects its commitment to generating measurable social impact through communication. While many PR firms focus solely on brand visibility, yepTalks positions itself as a bridge between tradition and digital innovation, helping clients translate the memory of places into compelling stories, services, and relationships.

Root Marketing: A Values-Driven Methodology

At the core of yepTalks’ approach is a methodology it calls "Root Marketing." This framework starts with the values and communities that define a place or organization, then uses them as the foundation for strategic communication. The agency’s logo—a cloud transforming into a parchment—visually represents this philosophy: connecting the languages of yesterday with those of tomorrow. For clients in cultural institutions, public administration, and the third sector, this means developing campaigns that are not only creative but also deeply rooted in local identity and social purpose. yepTalks applies this approach to a range of projects, from museum exhibitions to corporate CSR initiatives, ensuring that every communication effort contributes to a larger narrative of community engagement and cultural preservation.

Services in Cultural Communication and Branding

yepTalks offers a focused set of services that blend traditional PR with cultural marketing and digital strategy. While the agency’s specific service list is not provided in detail, based on its stated expertise in brand identity, digital marketing, storytelling, and public relations, its capabilities likely include the following:

• Brand strategy and identity development, including visual guidelines and positioning for cultural organizations and socially responsible businesses.
• Cultural communication planning, such as editorial calendars, storytelling campaigns, and content creation for museums, archives, libraries, and restoration projects.
• Digital marketing and social media management tailored to the cultural and non-profit sectors.
• CSR and community co-design, including cause marketing, partnership development with local stakeholders, and community engagement programs.
• Training workshops on communication, public engagement, and digital culture for institutions and businesses.

These services are designed to help clients build a coherent brand identity while creating content that resonates with audiences on both an emotional and intellectual level. yepTalks emphasizes the integration of "tradizione + digitale, territorio + persone" (tradition plus digital, territory plus people), ensuring that each project reflects a deep understanding of local context and global communication trends.

Ideal Clients and Collaborative Approach

yepTalks works primarily with cultural institutions (museums, foundations, archives), public administration (municipalities, schools, universities), third-sector organizations (APS, ETS, non-profits), and small to medium enterprises (PMI) that have social responsibility objectives. The agency’s location in Bergamo, a city in the Lombardy region of northern Italy known for its rich cultural heritage and strong community ties, allows it to draw on local expertise while serving clients across the country. For organizations looking to move beyond standard PR and into purpose-driven communication that measures impact, yepTalks offers a practical, values-based alternative. Its approach is particularly well-suited for those seeking to align brand identity with cultural storytelling, whether through a museum’s exhibition campaign or a company’s community partnership program.