Carry On

Carry On is a communications agency based in Conegliano, Italy, that primarily serves businesses and organizations in the food and wine sector, as well as clients in social, cultural, and green economy fields. Founded in 1993, the agency has built a strong reputation for media relations and event management, working with a range of clients from small producers to regional associations that need strategic communication support. While not exclusively focused on any single type of organization, Carry On is particularly well-suited for companies in the food and beverage industry, nonprofits, and cultural institutions seeking to enhance their media presence and public profile.

Core Services and Expertise

Carry On offers a comprehensive suite of public relations and communications services, with a strong emphasis on media outreach and event organization. The agency’s team, composed of registered journalists and communication professionals, provides end-to-end support for clients. Key services include press office management, press conference organization, media relations, and strategic communication consulting. The agency also handles content marketing, SEO copywriting, and digital communication strategies, including website content indexing, newsletters, and social media management. For clients requiring broader visibility, Carry On offers advertising planning for both traditional and online channels. The agency’s long-standing media network, built over nearly three decades, allows it to secure media coverage across generalist and trade publications, particularly in the food and wine press.

Specialized Offerings and Industry Focus

Carry On’s roots in the Veneto region’s wine and food culture are central to its identity. The agency was founded by Lorella Casagrande, a journalist and PR specialist with deep knowledge of the food and wine world, and later expanded with enologist and PR expert Gianni Grassi in 2008. This background gives Carry On a unique ability to craft compelling narratives for wineries, food producers, and culinary events. Beyond gastronomy, the agency has grown to serve clients in social causes, culture, and green economy, applying the same strategic approach to media engagement and event planning. Services such as press tours, media partnerships, and networking media are tailored to these sectors, helping clients build media reputation and influence. The agency’s work in B2B communication and media strategy also supports companies looking to strengthen their presence in trade media.

Location and Operational Reach

Carry On is headquartered in Conegliano, a town in the Veneto region of Italy, operating from a historic former convent at 8 Via Generale Armando Diaz. This location places the agency at the heart of Prosecco wine country, giving it natural access to one of Italy’s most dynamic food and wine regions. Despite its local base, Carry On works at a national level, leveraging relationships with media outlets across Italy. The agency’s team of journalists and communication professionals ensures clients benefit from both strategic oversight and hands-on execution, whether for a press conference in Conegliano or a media campaign targeting national publications.

• Press office management and media relations
• Event planning and organization (press conferences, press tours, events)
• Strategic communication consulting
• Content marketing and SEO copywriting
• Digital communication (newsletters, social media, website content)
• Advertising planning (traditional and online)
• Media partnerships and networking
• Media reputation and influence management

Carry On is a strong fit for small to medium-sized enterprises in the food and wine industry, as well as cultural organizations and nonprofits that require a dedicated press office and event management team. The agency’s experience in media engagement and strategic communication makes it particularly valuable for clients who want to increase their visibility in Italian media without a large in-house communications department. With a track record spanning over 25 years, Carry On offers a reliable, hands-on approach for those seeking to build lasting media relationships and manage complex communication projects from Conegliano, Italy.