Cultivate

In an era where technology companies and research-driven brands often struggle to break through the noise, Cultivate emerged from Des Moines, United States, with a focused mission: to help ambitious, complex companies tell their stories in ways that actually resonate. Founded by Justin Brady, the agency was built on the recognition that many breakthrough products—especially those solving difficult, world-changing problems—lack the strategic communication support needed to reach mass audiences. Rather than relying on generic PR tactics, Cultivate developed a proprietary methodology that blends public relations, SEO, and content strategy into a single, repeatable process. This approach is designed not just to generate press mentions, but to build what the agency calls "trust channels"—earned media and content ecosystems that create genuine, cult-like followings for brands that push against the status quo.

Core Philosophy and Approach

At the heart of Cultivate's work is a deliberate shift away from traditional media outreach that prioritizes volume over impact. The agency's process centers on storytelling that is both strategic and deeply rooted in the client's unique value proposition. For emerging tech companies, R&D-focused firms, and brands challenging conventional wisdom, Cultivate's team focuses on media engagement strategies that go beyond one-off press releases. Instead, they emphasize narrative development, media interview coaching, and media list building—all grounded in data from media analytics and ongoing monitoring. The result is a consistent drumbeat of earned media that drives organic web traffic and positions clients as authorities in their fields. This method has routinely delivered dramatic increases in national exposure across news, magazine, and trade journal publications, making Cultivate a notable presence among public relations agencies operating from the Midwest.

Services and Specialties

Cultivate offers a full suite of communications services tailored to the unique needs of innovation-driven companies. While the agency does not explicitly list its services in a traditional menu, its keywords and client work reveal a comprehensive focus on the intersection of PR, content, and digital visibility. Likely offerings include:

• Media outreach and earned media placement
• Content marketing strategy and content creation for startups
• Press release distribution and media campaign management
• Media engagement strategies and media list building
• Media interview coaching and training for founders
• Media monitoring and media analytics
• Brand amplification and storytelling development
• Content marketing automation and lead generation support
• Content strategy for founders and customer engagement programs
• Media production and brand positioning

These capabilities are delivered through a process that emphasizes consistency and measurement. Cultivate's use of content marketing automation and media analytics ensures that clients can track the real-world impact of their communications efforts, from website traffic growth to placement in high-authority publications. The agency's dual focus on SEO and content marketing strategy means that earned media efforts are reinforced by a strong digital foundation, creating a virtuous cycle of visibility and credibility.

Who Benefits Most from Cultivate

Cultivate is best suited for companies that have already achieved a degree of product-market fit but need strategic support to amplify their breakthroughs to a broader audience. The agency's sweet spot lies with emerging tech firms, R&D-intensive organizations, and brands that are actively challenging established norms in their industries. Founders and executives who value media interview coaching and need help crafting compelling narratives will find particular value in Cultivate's hands-on approach. Additionally, companies that have struggled with traditional PR—where press releases yielded little traction—may benefit from Cultivate's integrated method that treats earned media as a long-term trust-building channel rather than a transactional activity. While the agency is headquartered in Des Moines, United States, its client base extends nationally, serving organizations that are often based in tech hubs but appreciate the focused, strategic partnership Cultivate provides from the heartland.