Deciders

Deciders is a public relations and communications firm headquartered in Paris, France. The agency focuses on helping public sector actors and citizens navigate complex data landscapes to make informed decisions. While many PR agencies concentrate on corporate storytelling or media relations, Deciders takes a more civic-minded approach, positioning itself as a bridge between public data and the people who need it. The agency serves a mix of startups, non-profits, government bodies, and enterprises that require clear, strategic communication around data-driven initiatives.

How Deciders Helps Clients

At its core, Deciders helps organizations transform raw public data into actionable insights and compelling narratives. The agency’s work often involves making complex datasets accessible to non-specialist audiences, whether through media campaigns, stakeholder engagement, or digital content. For example, a government agency might work with Deciders to explain new transparency measures to citizens, while a startup in the civic tech space could partner with the firm to build trust around its data-handling practices. Deciders also assists clients in navigating regulatory or public scrutiny, using data to support their positions and foster constructive dialogue.

Services and Specialties

Given its focus on public data and civic engagement, Deciders likely offers a range of communications services tailored to these needs. While the agency’s specific service list is not detailed, based on its mission and industry keywords, typical offerings include:

• Strategic communications planning for public sector and civic initiatives
• Media relations and press outreach for data-driven stories
• Stakeholder engagement and community consultation
• Content creation, including reports, whitepapers, and explainer videos
• Crisis communications for data-related controversies
• Digital marketing and social media management for public awareness campaigns
• Data visualization and simplification for non-technical audiences
• Training and workshops on data literacy for organizations

Location and Local Expertise

Based in the 17th arrondissement of Paris, Deciders benefits from being at the heart of France’s political and administrative landscape. The agency’s proximity to government ministries, regulatory bodies, and major public institutions in Ile-de-France allows it to stay attuned to policy shifts and public sentiment. This local expertise is particularly valuable for clients working with French or European Union data regulations, as Deciders can offer nuanced guidance on how to communicate compliance, transparency, or reform. While the agency’s primary focus is on the French market, its approach could easily extend to other francophone regions or international organizations with a stake in public data.

Deciders is a good fit for organizations that need to communicate around public data, whether they are government agencies launching open-data initiatives, non-profits advocating for transparency, or tech startups building tools for civic engagement. The agency’s emphasis on clarity and accessibility makes it especially suitable for clients who want to demystify complex information and build trust with their audiences. For enterprises or charities operating in regulated sectors—such as healthcare, education, or urban planning—Deciders can provide the strategic communications support needed to turn data into a public asset rather than a source of confusion.