I Pet You

I Pet You is a public relations and communications agency based in Mexico City, Mexico, that operates at the intersection of pet care and strategic marketing. Founded in 2015, the agency was born from a culture of responsible pet ownership and has since developed a unique niche: combining traditional PR and communications services with a deep understanding of the pet industry and pet-friendly businesses. The agency's core mission is to foster employment for its network of affiliated businesses while promoting animal welfare, making it a distinctive player in Mexico's communications landscape.

Services Tailored to Pet-Focused and Pet-Friendly Businesses

I Pet You offers a range of services that align with its core industries of public relations and communications, but with a specialized focus on the pet sector. The agency's offerings are designed to support both pet-related businesses (veterinarians, pet food brands, grooming salons, pet boarding, accessories, and even funeral services) and pet-friendly establishments (hotels, restaurants, and retail spaces that welcome animals). Key services include:

• Redes sociales (social media management) to build engaged communities around pet brands and pet-friendly venues.
• Alianza estrategica (strategic partnerships) to connect businesses within the pet ecosystem, such as cross-promotions between veterinarians and pet food suppliers.
• Mercadotecnia directa (direct marketing) campaigns targeting responsible pet owners in Mexico City and beyond.
• Relaciones publicas (public relations) to generate media coverage and public awareness for pet-related initiatives, adoption campaigns, and sterilization programs.
• Promocion y ventas (sales promotion and merchandising) to drive foot traffic and membership sales for pet service providers.
• Public relations & communications services that encompass crisis communication, brand storytelling, and community outreach for pet-focused organizations.

Methodology: A Niche Approach to PR and Communications

I Pet You's methodology is deeply rooted in its understanding of the pet owner community. The agency operates primarily in Mexico City but actively expands its reach to other states, having already established alliances in Guadalajara. Rather than a one-size-fits-all approach, I Pet You develops annual membership programs that offer discounts on a wide range of pet-related products and services. This membership model serves as a foundation for its PR and communications work, allowing the agency to create targeted campaigns that resonate with a specific audience: responsible pet owners who seek value and community. The agency also prioritizes social impact, actively promoting animal welfare programs, adoption over purchase, and sterilization campaigns. This values-driven methodology helps I Pet You build authentic connections between brands and their audiences, differentiating it from generalist PR agencies in Mexico.

Location and Market Focus

Headquartered at 10 Avenida Cuauhtemoc in Mexico City, Mexico, I Pet You is strategically positioned in one of Latin America's largest and most dynamic media markets. Mexico City's dense population of pet owners and pet-friendly businesses provides a fertile ground for the agency's specialized services. While its primary focus remains the capital, I Pet You's ambition to cover multiple cities and states across Mexico demonstrates a scalable model that could appeal to national pet brands and franchises. The agency's local expertise in Mexico City's PR landscape, combined with its niche focus on the pet industry, makes it a valuable partner for businesses looking to connect with a passionate and growing consumer segment.

I Pet You is best suited for pet-related companies (veterinarians, pet food manufacturers, grooming chains, pet accessory retailers) and pet-friendly businesses (hotels, restaurants, cafes) that need targeted PR and communications support in Mexico. The agency is also an excellent fit for non-profits and animal welfare organizations seeking to amplify their adoption, sterilization, and awareness campaigns. With its unique blend of strategic communications and genuine commitment to animal care, I Pet You offers a focused alternative to generalist agencies in Mexico City for clients who want their message to reach the right audience—pet lovers who care deeply about their companions.