Six Point Strategies

Based in Washington, District of Columbia, Six Point Strategies operates within the highly competitive political and public affairs landscape of the United States capital. Founded in 2017, the agency entered the market during a period of intense political polarization and rapid digital transformation in campaign communications. Washington, D.C. is home to countless political consulting firms, but Six Point Strategies has carved out a specific niche by focusing on younger candidates and grassroots coalition-building, rather than established political machinery.

What Six Point Strategies Does

Six Point Strategies provides integrated public relations and communications services with a strong emphasis on political campaign management. The agency's core offering revolves around helping candidates run for office, from initial strategy sessions to full-scale campaign execution. Their approach stresses relationship marketing and digital advocacy, combining traditional fundraising methods with modern social media outreach. The firm positions itself as an accessible resource for candidates who may feel disconnected from conventional political structures, offering "simple tools" to win elections while keeping monumental goals in sight. Six Point Strategies works with clients across the consumer internet and information technology sectors, indicating a focus on tech-savvy, digitally native campaigns.

Services and Specialties

While Six Point Strategies does not publish a formal list of services, based on their stated focus areas and industry keywords, their likely capabilities include:

• Fundraising strategy and execution for political campaigns
• Campaign management and strategic planning
• Relationship marketing and coalition building
• Social media management and digital advocacy
• Public relations and communications counsel
• Consumer internet and technology sector outreach
• Information technology services for campaign infrastructure

Who They Serve

Six Point Strategies primarily serves political candidates and campaigns, particularly those targeting younger, frustrated voters who are disillusioned with traditional politics. Their client base likely includes first-time candidates, grassroots organizers, and issue-advocacy groups operating within the consumer internet and technology sectors. The agency's emphasis on "moderate bench of young people" suggests they work with progressive or reform-minded candidates seeking to disrupt established political norms. Their Washington, D.C. location positions them well to serve both local campaigns and national efforts requiring federal-level connections.

Expertise and Approach

The agency's expertise lies in combining fundraising prowess with digital advocacy and communications. Six Point Strategies emphasizes a proven methodology that moves from strategy sessions to execution, with a track record in "every avenue of communications, fundraising, and digital advocacy." Their approach stresses coalition building as a core tactic, which is particularly relevant in today's fragmented media environment. The firm's focus on relationship marketing indicates they prioritize direct voter engagement over mass advertising, a strategy that aligns with their target demographic of younger, engaged voters. Six Point Strategies also appears to have competency in information technology services, suggesting they can help campaigns build the digital infrastructure needed for modern outreach and data management.

Who Should Consider Six Point Strategies

Six Point Strategies is a good fit for candidates and organizations who are new to politics or feel that traditional campaign methods no longer resonate. They are particularly suited for those running for local or state office in the Washington, D.C. area, or for national campaigns that want to tap into the energy of younger voters. The agency's focus on simplicity and coalition building makes them ideal for candidates with limited budgets who need efficient, targeted strategies rather than large-scale media buys. Organizations in the consumer internet and technology sectors seeking to engage in political advocacy will also find Six Point Strategies' digital-first approach aligned with their needs. However, established political figures or those seeking high-volume, traditional media relations may find the agency's grassroots focus too narrow.