Soft Communication
Soft Communication is a public relations agency based in Hamburg (founded 2025).
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About Soft Communication
Founded in 2025 in Hamburg, Germany, Soft Communication emerged from a clear conviction: that successful communication must be inclusive by design. The agency was built to address a gap in the market—many organizations want to communicate in a way that is gender-equitable, anti-racist, and barrier-free, but lack the specialized knowledge to do so consistently. Soft Communication positions itself as a partner for companies and institutions that take values seriously, offering a combination of strategic communication, consulting, and training that centers on what they call "soft" communication—a deliberate, thoughtful approach that considers all audiences.
Focus on Discriminierungs-Sensible Communication
At the heart of Soft Communication's work is the principle of "diskriminierungssensible Kommunikation"—communication that actively avoids discrimination. This goes beyond mere political correctness; it involves a deep understanding of how language and imagery can exclude or harm. Based in Hamburg-Altona, the agency helps clients navigate complex topics such as gender-inclusive language, critical masculinity, and accessible event communication. Their approach is not about rigid rules but about fostering awareness and long-term change. Soft Communication offers both one-time consultations and ongoing process support, ensuring that clients not only avoid common pitfalls but also build a sustainable, values-driven communication strategy.
Services: From Strategy to Training
Soft Communication provides a structured suite of services tailored to organizations at different stages of their inclusivity journey. Their offerings include:
- Communication Strategy & Campaign Development: Long-term concepts and concrete campaigns for social media, public relations, newsletters, and more, with a focus on sensitive and inclusive messaging.
- Content Creation & Editing: Copywriting, editing, and content production that aligns with principles of gender-equitable and anti-racist language.
- Consulting: From single-session input to ongoing transformation guidance, helping organizations embed inclusive practices into their daily work.
- Workshops & Training: In-house seminars on topics like sensitive event communication, critical masculinity, and gender-inclusive language, designed to empower teams to communicate independently.
- Diversity Management & Values Dialogue: Strategic support for building a diversity-conscious organizational culture, including the development of "caps für inklusive Köpfe" and other creative tools.
These services are grounded in a "netzwerk aus expert*innen"—a network of specialists—that allows Soft Communication to draw on diverse expertise for each project. The agency also offers a playful, tangible product: limited edition embroidered caps, symbolizing their commitment to inclusive thinking.
Who Benefits from Soft Communication
Soft Communication is a strong fit for companies and organizations in Hamburg and across Germany that are committed to values-oriented positioning but need expert guidance to implement it. They are particularly suited for B2B clients, nonprofits, and public institutions seeking to align their external and internal communication with principles of inclusion, anti-racism, and gender equity. Whether an organization is launching a new campaign, redesigning its online presence, or training its staff to avoid discriminatory language, Soft Communication offers a thoughtful, non-dogmatic path forward. For those who believe that strong values are best communicated softly, this Hamburg-based agency provides the expertise to make that vision a reality.
Key facts
- Team size: 1-10 employees
- Headquarters: Hamburg, Hamburg, Germany
- Address: Hamburg Hamburg Germany
- SIC codes: 7389
Keywords & focus
Topics and areas Soft Communication works with.
- public relations & communications services
- social media
- diskriminierungssensible kommunikation
- consulting
- services
- diversity management
- netzwerk aus expert*innen
- wertedialog
- caps für inklusive köpfe
- beratung
- inklusion
- langfristige kommunikation
- training and development
- weiterbildung
- consulting services
- hamburg-altona
- werteorientierte positionierung
- caps-design
- b2b
- rassismuskritische kommunikation
- sensibilisierungstraining
- kommunikationsberatung
- workshops
- caps mit liebe bestickt
- limited edition caps
- content creation
- kampagnenentwicklung
- kommunikationsstrategie
- gendergerechte ansprache
- public relations agencies
- +15 more
Technologies
Varnish, Mobile Friendly, Apache, Vimeo, WordPress.org
Industries served by Soft Communication
Soft Communication works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Hamburg
If you are looking for alternatives or more options in Hamburg, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Soft Communication
Common questions and answers about Soft Communication, their services, location, and how to work with them.
- Where is Soft Communication located?
- Soft Communication is headquartered in Hamburg.
- What services does Soft Communication offer?
- Soft Communication offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Soft Communication serve?
- Soft Communication serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Soft Communication a verified PR agency?
- Soft Communication is listed on Online PR. Verification status is shown on their profile.
- How can I contact Soft Communication?
- You can visit their website at http://www.soft-communication.de
- How many reviews does Soft Communication have?
- Soft Communication has 0 client reviews with an average rating of 0.0 out of 5.
- When was Soft Communication founded?
- Soft Communication was founded in 2025.
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