187 COM

187 COM is a creative communications agency based in Paris, France, that focuses on public relations, influencer marketing, and strategic communications. Founded in 2008, the agency positions itself as a boutique firm with a strong emphasis on sports, outdoor activities, mobility, and sustainable development. While the agency does not publicly list a detailed menu of services, its work and sector focus suggest a comprehensive suite of offerings tailored to niche and high-engagement markets.

Services and Specialties

187 COM’s core capabilities center on public relations and digital influence, particularly for brands operating in action sports, outdoor lifestyles, and environmental causes. Based on its keywords and industry presence, the agency likely provides the following services:

• Public relations campaigns and media relations for brand visibility
• Influencer marketing and community management to engage niche audiences
• Strategic consulting and brand storytelling to shape narratives
• Event management for sports events, outdoor activations, and product launches
• Crisis communication and reputation management
• Content creation and market research to support data-driven strategies

These services are designed to help clients cut through crowded markets, particularly in sectors like surfing, running, mountain sports, and high-tech equipment. The agency’s work often involves promoting themes such as rewilding and biodiversity preservation, aligning with its commitment to sustainability.

Who They Help

187 COM primarily works with brands in the sports, outdoor, and mobility sectors, including equipment manufacturers, lifestyle companies, and organizations focused on environmental issues. The agency’s clientele likely includes athletic brands, event organizers, and non-profits seeking to build authentic connections with active, eco-conscious consumers. Its expertise in “action sports” and “sportifs de haut niveau” (high-level athletes) suggests a focus on niche communities where credibility and influence are critical. The agency’s Paris base also positions it to serve French and European markets, though its work may extend internationally through digital campaigns.

Approach and Philosophy

As an independent creative agency, 187 COM emphasizes tailored strategies over one-size-fits-all solutions. Its approach combines strategic consulting with creative execution, often leveraging influencer partnerships to amplify brand messages. The agency’s focus on “strategies digitales” and “community management” indicates a strong digital component, while its work in outdoor sports marketing highlights a hands-on, experiential style. 187 COM’s commitment to sustainability is not just a tagline but a core part of its identity, reflected in its promotion of environmental causes like rewilding. This blend of creativity, niche expertise, and purpose-driven communication sets it apart in the competitive Parisian agency landscape.

Location and Credentials

Headquartered at 13 Rue Greneta in the 3rd arrondissement of Paris, 187 COM operates from a central location in the French capital. Paris, as a global hub for fashion, luxury, and sports, provides the agency with access to a diverse client base and media ecosystem. Founded in 2008, the agency has over a decade of experience, though its boutique size allows it to remain agile and client-focused. While specific awards or client names are not provided, its long presence in the market suggests a steady reputation within its chosen sectors.

187 COM is a good fit for brands in sports, outdoor activities, or sustainability that need a creative, boutique agency with deep knowledge of niche communities. It is particularly suited for companies looking to build credibility through influencer partnerships and media relations, especially those targeting active, environmentally aware audiences in France and Europe. For brands seeking a partner that combines strategic thinking with a genuine passion for sports and the outdoors, 187 COM offers a focused and experienced option.