1990mcs

Based in Barcelona, Spain, 1990mcs is a public relations and communications consultancy that has been operating since 1986. The agency is located at 49 Ronda del General Mitre in the Sarrià-Sant Gervasi district of Barcelona, a city known for its dynamic business environment and strong presence of both local and international companies. Over its decades of operation, 1990mcs has established itself as a reliable partner for organizations navigating the complex media and political landscape of Catalonia and Spain.

Core Services and Expertise

1990mcs offers a comprehensive range of services that cover the full spectrum of corporate communications. Their work is grounded in areas such as corporate and product communication, internal communication, public relations, and lobbying. The agency also provides community management and content marketing services, helping clients maintain a coherent brand presence across both traditional and digital channels. Their approach is strategic, focusing on developing communication plans that align with business objectives rather than simply executing tactical tasks.

The agency's service offerings are particularly strong in the following areas:

• Corporate Communication (comunicación corporativa) and Public Relations (RRPP)
• Internal Communication (comunicación interna) for employee engagement
• Content Marketing (marketing de contenidos) and editorial strategy
• Corporate Events (eventos corporativos) and brand experiences
• Social Media Management (social media) and community management
• Public Affairs (public affairs) and lobbying
• Press Office (gabinete de prensa) and media relations
• E-communication (ecomunicación) and digital strategy

Industries and Client Base

1990mcs works with both private companies and public institutions at the national and international levels. Their client base spans several key sectors, including consumer internet, information technology and services, and consumer goods. This mix suggests the agency is comfortable handling both B2B and B2C communication challenges. They are particularly well-suited for organizations that operate in regulated or highly visible sectors where reputation management and public affairs expertise are critical. The agency's experience in lobbying and public affairs indicates a deep understanding of the political and regulatory environment in Spain, which is valuable for companies looking to engage with government stakeholders.

Given their location in Barcelona, 1990mcs is well-positioned to serve clients in the city's thriving tech and startup ecosystem, as well as established multinationals with regional headquarters in Catalonia. Their long history in the market means they have built extensive networks with local media, influencers, and decision-makers.

Strategic Approach and Value Proposition

What sets 1990mcs apart is their ability to integrate traditional PR tactics with modern digital communication. They are not merely a press office but a full-service communications consultancy that can manage everything from crisis communication to long-term brand building. The agency emphasizes the importance of internal communication, recognizing that a company's reputation starts with its own employees. Their work in this area helps organizations foster a positive corporate culture and ensure consistent messaging throughout the organization.

1990mcs also places a strong focus on results measurement and strategy refinement. They develop tailored communication plans for each client, taking into account specific industry challenges, target audiences, and business goals. This methodical approach is particularly beneficial for organizations that need to demonstrate the ROI of their communication investments.

Who Should Work with 1990mcs

1990mcs is a good fit for mid-sized to large companies based in or expanding into Spain, particularly those in the technology, consumer goods, or public sector. Organizations that require a combination of public affairs, media relations, and digital communication under one roof will find their integrated model valuable. The agency's experience with both private enterprises and public bodies makes them a versatile partner for any organization navigating the Spanish market. For businesses seeking a seasoned, locally-rooted agency with a strong track record in Barcelona and beyond, 1990mcs offers a reliable and comprehensive solution.