22 Management
22 Management is a public relations agency based in Sydney (founded 2003).
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About 22 Management
22 Management is a talent agency and public relations firm based in Sydney, Australia, that specializes in representing celebrities, broadcasters, entertainers, authors, content creators, and digital media influencers. Founded in 2003 by Sean Anderson, the agency grew out of Anderson's extensive experience at IMG, where he worked as both a lawyer and a manager for some of Australia's most recognized names. Today, 22 Management offers a comprehensive suite of services that blend talent representation with strategic communications, including media arrangements, crisis management, digital campaigns, event management, and brand ambassador programs. The agency also provides styling, career management, and content creation, with a particular focus on independent artists, writers, and performers.
Services and Specialties
22 Management operates at the intersection of talent management and public relations, offering clients a holistic approach to building and maintaining their public profiles. The agency's services are designed to support talent across all stages of their careers, from emerging influencers to established celebrities. Key areas of expertise include:
- Public relations and publicity campaigns
- Crisis management and media relations
- Influencer and social media management
- Event management and media arrangements
- Celebrity branding and brand ambassador programs
- Content creation and digital campaigns
- Talent and career management
- Styling and image consulting
- Charity campaign development and media deals
Client Base and Industry Focus
The agency's client roster spans entertainment, media, and digital content creation, with a strong emphasis on celebrity representation. 22 Management works with broadcasters, authors, performers, and digital media influencers, helping them secure media opportunities, negotiate media deals, and manage their public personas. The agency also supports independent artists and performers, offering tailored career management services that go beyond traditional public relations. In the B2B space, 22 Management assists corporate clients with brand ambassador programs and event management, leveraging its network of talent and media contacts. The agency's approach is hands-on, with Sean Anderson and his team drawing on years of experience in the Australian entertainment and media industry to guide clients through complex media landscapes and publicity campaigns.
Location and Credentials
Headquartered at 216-224 Commonwealth Street in Sydney, New South Wales, 22 Management is deeply embedded in Australia's entertainment and media ecosystem. The agency's location in the heart of Sydney provides direct access to major media outlets, production studios, and event venues across the country. Since its founding in 2003, 22 Management has built a reputation for representing some of Australia's best-known names, with a particular focus on crisis management and media strategy. The agency's team combines legal expertise with talent management, offering clients a unique blend of strategic counsel and hands-on support. Whether navigating a media crisis, launching a new brand campaign, or managing a career transition, 22 Management provides the infrastructure and industry connections needed to succeed in Australia's competitive entertainment market.
22 Management is a strong fit for celebrities, broadcasters, content creators, and independent performers seeking comprehensive representation and public relations support. The agency is also well-suited for businesses and brands looking to partner with talent for ambassador programs or event management. Based in Sydney, Australia, 22 Management offers a localized yet sophisticated approach to talent and PR management, making it a valuable partner for anyone navigating the Australian media and entertainment landscape.
Key facts
- Team size: 11-50 employees
- Headquarters: 216-224 Commonwealth St, Sydney, New South Wales, Australia, 2010
- Address: 216-224 Commonwealth St , Sydney New South Wales Australia 2010
- SIC codes: 7812
Keywords & focus
Topics and areas 22 Management works with.
- management
- social media
- events
- public relations
- celebrity
- crisis management
- career management
- styling
- public relations & communications services
- b2b
- entertainment & media
- digital campaigns
- media arrangements
- independent artists
- writers
- and performers
- talent agency
- crisis management services
- brand ambassador
- talent management
- content creation
- event management
- celebrity branding
- media opportunities
- influencer management
- media deals
- charity campaigns
- publicity campaigns
- celebrity representation
- media campaigns
- +29 more
Technologies
Outlook, Microsoft Office 365, Typekit, Android, AI
Industries served by 22 Management
22 Management works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sydney
If you are looking for alternatives or more options in Sydney, here are other public relations agencies in the same city you can compare.
Frequently asked questions about 22 Management
Common questions and answers about 22 Management, their services, location, and how to work with them.
- Where is 22 Management located?
- 22 Management is headquartered in Sydney.
- What services does 22 Management offer?
- 22 Management offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does 22 Management serve?
- 22 Management serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is 22 Management a verified PR agency?
- 22 Management is listed on Online PR. Verification status is shown on their profile.
- How can I contact 22 Management?
- You can visit their website at http://www.22.com.au
- How many reviews does 22 Management have?
- 22 Management has 0 client reviews with an average rating of 0.0 out of 5.
- When was 22 Management founded?
- 22 Management was founded in 2003.
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