2Bcomms

Founded in 2017, 2Bcomms was established in Berlin, Germany, with a clear focus on serving the communications needs of the startup and growth-stage ecosystem. The agency's founders recognized that fast-moving companies often require a more agile, strategic approach to public relations than traditional agencies can provide. Rather than offering a one-size-fits-all model, 2Bcomms set out to build a consultancy that could adapt quickly to the pace of innovation, while still delivering the depth of experience needed for serious media relations and brand building.

Current Focus and Strategic Approach

Today, 2Bcomms operates as a boutique agency that specializes in communications consulting for companies navigating periods of rapid growth or transformation. Based in the Berlin district of Prenzlauer Berg, the agency works with clients across Germany and internationally. Its core philosophy revolves around integrating communications into broader business strategy, rather than treating PR as a standalone function. This means the team often works closely with founders, CEOs, and heads of marketing to align messaging with company goals, product launches, and fundraising milestones.

2Bcomms places a strong emphasis on content marketing and employee communications, recognizing that internal and external narratives must be consistent. The agency helps businesses craft stories that resonate with investors, talent, and customers alike. Crisis management is another area of expertise, with the team advising clients on how to protect reputation during challenging moments. The agency’s consulting-led approach ensures that every campaign is backed by research and measurable objectives, rather than just press release distribution.

Services and Specialties

While 2Bcomms does not publish a fixed list of services, its work typically encompasses the following areas based on its stated focus on startups, growth, and strategic communications:

• Strategic communications consulting and messaging development
• Media relations and press outreach for business and tech media
• Content marketing strategy, including thought leadership and byline articles
• Employee communications and internal narrative building
• Crisis communication planning and rapid response support
• PR strategy for fundraising announcements, product launches, and market entry
• Brand storytelling and narrative development for growth-stage companies

The agency’s work is characterized by a hands-on, senior-led approach. Clients typically work directly with experienced consultants who understand the nuances of scaling a business in competitive markets. This model is particularly appealing to companies that need more than just media coverage—they need a communications partner who can help them navigate complex stakeholder landscapes.

Who Benefits Most from 2Bcomms

2Bcomms is best suited for startups and scale-ups that have outgrown basic PR support but are not yet ready for a large in-house team. The agency is a strong fit for companies in technology, SaaS, e-commerce, and B2B sectors that require strategic counsel alongside execution. Early-stage founders who need help articulating their vision to investors and media will find value in the agency’s consulting-first approach. Similarly, more established growth companies preparing for a major announcement—such as a funding round, product launch, or international expansion—can benefit from 2Bcomms’ ability to craft a cohesive narrative across multiple channels.

For organizations based in Berlin or elsewhere in Germany, 2Bcomms offers local market knowledge combined with international media relations capabilities. The agency’s understanding of the German startup ecosystem, from Berlin’s bustling tech scene to Munich’s corporate landscape, makes it a practical choice for companies seeking a partner that truly understands their context. Whether the need is ongoing communications support or project-based crisis management, 2Bcomms provides a tailored, strategic alternative to larger, less flexible agencies.