360PRplus

Based in the historic Financial District at 200 State Street, 360PRplus operates from the heart of Boston, United States, a city known for its dense concentration of education, healthcare, and technology institutions. Founded in 2001, this independent public relations and marketing agency has grown to serve clients across North America, with additional offices in New York and Philadelphia and resources spanning over 100 cities. The agency’s location in Boston places it at the center of a competitive market for communications talent, where it has built a reputation for blending traditional PR rigor with modern digital strategies. With a team of 50 to 249 professionals, 360PRplus is led by Founder & CEO Laura Tomasetti and a group of senior partners, and it has been recognized as a Best Place to Work—a testament to its internal culture of collaboration and professional development.

What 360PRplus Does: Integrated Communications and Storytelling

360PRplus offers a full spectrum of public relations and marketing services designed to help brands navigate today’s fragmented media landscape. The agency’s approach centers on authentic storytelling, combining earned media with owned and paid channels to create cohesive campaigns. Core services include media relations, influencer marketing, social media strategy, content creation, digital marketing, executive communications, event management, and media training. The agency also brings specialized capabilities in blogger relations, technology PR, brand storytelling, spokesperson management, and crisis communication. For clients seeking deeper digital integration, 360PRplus provides web design and development, email marketing, and AI optimization—a nod to the growing importance of data-driven content and automated outreach. This breadth of services allows the agency to function as both a strategic partner and a tactical execution team, whether for a product launch, a reputation management initiative, or a sustained thought leadership program.

Who They Serve: Sectors and Notable Clients

360PRplus works across several key sectors, with particular depth in consumer technology, food and beverage, fashion, and travel. This industry focus is reflected in its client roster, which has included well-known names such as Vrbo, Virgin Atlantic, and Trek. The agency’s experience with these brands demonstrates its ability to handle both B2B and B2C communications, from consumer brand marketing to corporate communications and employee engagement. In the consumer space, 360PRplus often develops campaigns that leverage experiential events and community management to drive earned media and social conversation. For corporate clients, the agency offers issues management, reputation management, and executive communications—services that are especially relevant for companies navigating regulatory scrutiny or market shifts. The agency’s partnership with PROI Worldwide further extends its reach, giving clients access to a global network of independent agencies while maintaining the flexibility of a nimble, independent firm.

Expertise and Specializations

The agency’s expertise is built on a foundation of earned media and influencer relations, but it has evolved to include modern capabilities like analytics and AI optimization. Key areas of specialization include:

• Media relations and earned media strategy
• Influencer marketing and blogger relations
• Social media strategy and community management
• Content creation and brand storytelling
• Digital marketing, including email marketing and web design & development
• Crisis communication and issues management
• Reputation management and thought leadership
• Executive and employee communications
• Experiential events and consumer brand marketing
• Technology PR and entertainment PR
• Analytics and AI optimization

This combination of traditional and digital skills allows 360PRplus to serve clients at various stages of growth, from startups needing launch support to established brands seeking to refresh their messaging or manage a crisis. The agency’s emphasis on measurable results and authentic storytelling aligns well with companies that value transparency and data-informed decision-making.

Who 360PRplus Is a Good Fit For

360PRplus is well-suited for mid-market to large companies in the consumer tech, food and beverage, fashion, and travel sectors that require a full-service agency capable of handling both strategic planning and day-to-day execution. Organizations looking for a partner that can navigate both traditional media and digital channels—especially those with a need for influencer relations, event management, or crisis preparedness—will find the agency’s skill set relevant. The agency’s size (50-249 employees) and independent status make it a strong option for clients who want the attention and flexibility of a smaller firm combined with the resources and geographic reach of a larger network. With its Boston headquarters and offices in New York and Philadelphia, 360PRplus is particularly accessible to clients in the Northeast corridor, though its national and international capabilities mean it can serve brands across the United States and beyond.