90 West

90 West is a strategic communications, community relations, and ecosystem engagement firm based in Boston, United States. Founded in 2016, the agency works with highly impactful and innovative companies, non-profits, causes, and leaders across the U.S. and internationally. The firm specializes in helping organizations navigate the intersection of social media, technology, and storytelling, rethinking conventional approaches to ensure their messages resonate with the right audiences.

Services and Specialties

90 West provides a range of public relations and communications services tailored to organizations that need to build influence, engage communities, and drive meaningful conversations. While the agency does not publish an exhaustive list of service offerings, its focus on strategic communications and ecosystem engagement suggests a core set of capabilities. Based on its positioning and industry keywords, likely services include:

• Strategic communications planning and messaging development
• Media relations and press outreach
• Community relations and stakeholder engagement
• Ecosystem mapping and partnership development
• Crisis communications and reputation management
• Thought leadership and executive positioning
• Digital and social media strategy
• Content creation and storytelling
• Brand narrative development
• Event planning and community building

These services are designed to help clients cut through noise and connect authentically with their target communities, whether they are launching new initiatives, navigating complex regulatory environments, or building long-term brand loyalty.

Who They Help

90 West serves a diverse clientele that includes high-growth companies, established corporations, non-profit organizations, and public figures. The agency’s emphasis on "highly impactful and innovative" entities suggests a focus on clients that are driving change in their industries or communities. This could include technology startups, healthcare innovators, environmental advocacy groups, and social enterprises. The firm’s work in ecosystem engagement indicates a particular strength in helping clients build coalitions, foster partnerships, and align with broader industry or community movements. 90 West’s approach is particularly suited for organizations that need more than traditional PR—they require a holistic strategy that integrates communications, community building, and stakeholder relationships.

Approach and Philosophy

At the heart of 90 West’s methodology is a recognition that social media and technology are fundamentally altering how stories are told and received. The agency rejects conventional wisdom in favor of adaptive, forward-thinking strategies. Rather than relying on one-size-fits-all tactics, 90 West tailors its approach to each client’s unique context, helping them inspire and engage the communities that matter most. This often involves deep listening, data-informed insights, and a willingness to experiment with new channels and formats. The firm’s Boston roots provide a strong foundation in a city known for its vibrant innovation ecosystem, allowing 90 West to tap into local networks while serving clients across the United States and globally.

Location and Credentials

90 West is headquartered at 867 Boylston Street in Boston, Massachusetts, placing it in the heart of one of the United States’ most dynamic markets for technology, education, and healthcare. Since its founding in 2016, the agency has built a reputation for helping clients navigate complex communications challenges with a blend of strategic rigor and creative thinking. While specific client names or case studies are not publicly detailed, the agency’s focus on "highly impactful" organizations suggests a track record of working with notable brands and causes. 90 West is a good fit for organizations that value a collaborative, strategic partner rather than a traditional PR vendor—especially those that need to build or strengthen their presence within specific ecosystems, from local communities to global industries.