A Beautiful Soup AB

A Beautiful Soup AB is a public relations and communications consultancy based in Stockholm, Sweden, that primarily works with municipalities, regions, and public-sector organizations. Founded in 2014, the firm focuses on the intersection of urban development, sustainability, and political communication. While many PR agencies concentrate on consumer brands or corporate reputation, A Beautiful Soup AB has carved out a distinct niche in helping government bodies, policy organizations, and development agencies navigate the complex landscapes of urban planning and social change. Their clients are typically public institutions or private actors involved in large-scale urban projects, where stakeholder engagement and policy communication are critical.

How They Help Clients Navigate Urban Challenges

A Beautiful Soup AB offers strategic communication and public affairs services specifically tailored to sustainable urban development. The firm's expertise lies in translating technical planning concepts and policy proposals into accessible narratives for diverse audiences—from local residents to political decision-makers. They assist clients in designing and executing citizen dialogue processes, which are often legally required for major urban development projects in Sweden. By facilitating these conversations, the agency helps municipalities build trust and social license for new developments. Their work frequently involves climate adaptation communication, environmental policy messaging, and social sustainability strategies, ensuring that urban growth is both ecologically responsible and socially inclusive. The team, which includes professionals with backgrounds in politics, business, and communication, also provides advisory services on navigating political landscapes and enhancing organizational visibility within the public sector.

Core Services and Specialties

A Beautiful Soup AB offers a range of services that combine traditional PR with specialized knowledge in urban affairs. Their offerings are designed to support clients through all stages of urban development projects, from initial policy advice to final communication campaigns. Below is a summary of their key service areas:

• Public affairs and political consulting for urban development projects
• Strategic communication and branding for municipalities and regions
• Stakeholder engagement and community dialogue facilitation
• Social and environmental sustainability communication strategies
• Climate adaptation and resilience messaging
• Opinion formation and media relations for policy issues
• Event management and film production for public outreach
• Policy advice and project management for urban planning initiatives

These services are grounded in the firm's deep understanding of Swedish public administration and the specific communication needs of government entities. The team's experience in both the private and public sectors allows them to bridge gaps between technical experts, politicians, and the general public.

Location and Reach

Based in Stockholm at 6 Stadsgarden, Stockholm County, A Beautiful Soup AB operates throughout Sweden with additional offices in Göteborg and Malmö. This geographic spread allows the agency to serve clients across the country, from major metropolitan areas to smaller municipalities undertaking urban renewal projects. The Stockholm headquarters positions them close to national government agencies and policy influencers, while their presence in Sweden's second and third largest cities provides access to regional development initiatives. With a team of around 18 professionals, A Beautiful Soup AB maintains a boutique feel while offering national-level expertise. The firm's leadership, including CEO Emelie Löthgren and Senior Advisor Per Ankersjö, brings a blend of political insight and communication strategy that is particularly valuable for clients operating in Sweden's consensus-driven planning environment.

A Beautiful Soup AB is best suited for public-sector organizations, development agencies, and private companies involved in urban development projects that require sophisticated stakeholder communication and policy navigation. Municipalities and regions facing complex planning processes, especially those related to sustainability and social inclusion, will find the firm's specialized expertise particularly valuable. The agency is also a good fit for organizations seeking to improve their public affairs capabilities or manage community dialogue around sensitive development issues. While not a generalist PR firm, A Beautiful Soup AB offers deep, focused knowledge for clients whose work intersects with urban planning, environmental policy, and public engagement in Sweden.