Active Info

Active Info is a public relations and communications agency based in Amersfoort, Netherlands, that specializes in building and maintaining web portals for the healthcare sector. Founded in 2004, the agency focuses on the creation, editing, and ongoing management of online information platforms, particularly for organizations involved in dementia care and elderly care. With over 15 years of experience, Active Info translates the capabilities of various content management systems into practical, user-friendly solutions tailored to the needs of informal caregivers, employees, and current or future clients.

Core Services and Specialties

Active Info's primary service is the realization and redaction of web portals. This involves a comprehensive process that includes monthly monitoring, updating, and initiating of information to ensure content remains accurate, relevant, and engaging. The agency's work is deeply rooted in the public relations and communications domain, helping healthcare organizations communicate effectively with their audiences. While specific service offerings are not exhaustively listed, based on the agency's keywords and industry focus, likely services include:

• Web portal design and development for healthcare organizations
• Content strategy and editorial planning for elderly care and dementia care
• Monthly content monitoring and updating
• Information initiation and storytelling for patient and caregiver audiences
• Translation of complex healthcare information into accessible web content
• Content management system (CMS) customization and integration
• User experience (UX) optimization for diverse user groups

Target Audience and Industry Focus

Active Info primarily serves organizations within the healthcare sector, specifically those operating in dementia care and elderly care. The agency's work is designed to support three key groups: informal caregivers (mantelzorgers), who often need clear and timely information to support their loved ones; employees within healthcare facilities, who benefit from efficient internal communication and knowledge sharing; and current or future clients, who require accessible portals to navigate services and care options. By focusing on these audiences, Active Info helps bridge communication gaps in a sector where information accuracy and empathy are critical. The agency’s long-standing presence in Amersfoort, Netherlands, positions it within a region known for its strong healthcare infrastructure, allowing Active Info to maintain close ties with local care providers and understand the specific challenges of the Dutch healthcare system.

Approach and Credentials

Active Info’s approach is characterized by a hands-on, continuous engagement model. Rather than simply launching a website and stepping away, the agency commits to monthly monitoring and updates, ensuring that portals remain current and aligned with evolving regulations, service changes, and user needs. This ongoing relationship reflects a deep understanding that in healthcare communications, static content quickly becomes obsolete. The agency leverages over 15 years of experience to adapt any content management system to the unique workflows of care organizations, emphasizing clarity and ease of use. Active Info’s location at 17 Brabantsestraat in Amersfoort, Utrecht, underscores its roots in the Netherlands and its accessibility to Dutch clients. The agency’s credentials are built on a track record of delivering functional, well-maintained web portals that serve as reliable resources for some of the most vulnerable populations in society.

Active Info is a strong fit for healthcare organizations in the Netherlands—particularly those in elderly care, dementia care, and related fields—that require a dedicated partner for ongoing web portal management. The agency is ideal for clients who value consistent content updates, a user-centric approach, and deep familiarity with the specific communication needs of caregivers, staff, and patients. Organizations looking for a reliable, experienced team in Amersfoort to handle the technical and editorial aspects of their online presence will find Active Info a practical and effective choice.