Heartbeat31

Founded in 2016, Heartbeat31 is a public relations and communications agency based in Amersfoort, Netherlands, that works primarily with socially-driven organizations, community initiatives, and public sector bodies. The agency focuses on connecting people, ideas, and organizations that aim to build a more sustainable, resilient, inclusive, and healthy society. While their client base includes charities, social enterprises, and governmental institutions, they also serve businesses and nonprofits that prioritize social impact over profit.

A mission-driven approach to communications

Heartbeat31 distinguishes itself through a strong intrinsic motivation to contribute to societal change. The agency’s philosophy is rooted in the belief that a sustainable society is not more expensive—it simply requires smarter thinking. They are inspired by figures like Nelson Mandela and Martin Luther King Jr., and their work reflects a commitment to turning seemingly impossible goals into achievable realities. This mission-driven ethos shapes every aspect of their communications strategy, from messaging to stakeholder engagement. Heartbeat31 sees its role as a bridge-builder, facilitating connections between individuals and organizations that want to give back and those that can benefit from these contributions. By fostering reciprocity and social cohesion, they help create movements that make looking out for one another a natural part of community life.

Services and areas of expertise

While the agency does not list specific service offerings, their focus suggests a range of capabilities typical for a PR and communications firm specializing in social impact. These likely include:

• Strategic communications planning for social and community projects
• Stakeholder engagement and community outreach
• Content creation and storytelling for nonprofits and public sector clients
• Brand positioning and messaging for mission-driven organizations
• Crisis communications and issues management, particularly in the social domain
• Media relations and press campaign management
• Digital communications and social media strategy
• Advocacy and campaign development for social causes
• Networking and partnership building between formal and informal care providers
• Advisory services for accommodation management and community facility development

Heartbeat31 is particularly active in areas such as the energy transition, the transformation of healthcare (including WMO, youth care, and participation), and innovative, integrated approaches within the social domain. Their work often involves connecting residents, municipalities, welfare organizations, and both formal and informal care providers.

Rooted in Amersfoort, working across the Netherlands

From their headquarters at 34 De Oude Munt in Amersfoort, Utrecht, Heartbeat31 serves clients throughout the Netherlands. The agency’s local focus is intentional: they aim to have a tangible impact on the communities where they operate. By being embedded in the Amersfoort area, they can build lasting relationships with local stakeholders and understand the specific dynamics of Dutch social policy and community development. This proximity allows Heartbeat31 to move beyond traditional PR and communications services, actively participating in the co-creation of social initiatives. Their approach is hands-on: they help acquire, manage, and develop spaces where community activities can take place, ensuring that their communications work is supported by physical infrastructure that enables social interaction. For organizations looking for a communications partner that combines professional PR expertise with genuine social commitment, Heartbeat31 offers a unique blend of strategic thinking and grassroots engagement. They are best suited for clients who value authenticity, community impact, and a collaborative approach to building a better society.