Actum

Actum is an international strategy consulting and lobbying firm that was founded in 2021 by former partners from Mercury Public Affairs. Headquartered in Los Angeles, California, United States, the firm has quickly established a global footprint with offices in Washington, D.C., New York, London, and Sacramento. Actum specializes in providing strategic counsel, government relations, public affairs, and advocacy services for a diverse range of clients, including businesses, government entities, and non-profit organizations. The firm's services encompass strategic consulting, legislative strategy, regulatory advocacy, public relations, and diversity, equity, and inclusion initiatives. Actum emphasizes innovation and leverages technology to enhance its public affairs and advocacy efforts, ensuring a modern approach to complex challenges.

Services and Specialties

Actum offers a comprehensive suite of services designed to help clients navigate complex regulatory, legislative, and communications landscapes. While the firm is best known for its lobbying and government relations work, its capabilities extend into broader management consulting and performance improvement. The team includes high-profile experts who bring a bipartisan perspective to every engagement. Key services include:

• Strategic consulting and business transformation
• Government relations and legislative strategy
• Regulatory advocacy and public affairs
• Public relations and communications services
• Performance analytics and outcomes measurement
• Change management and organizational change
• Process optimization and operational planning
• Strategy development and execution frameworks
• Project management and business impact analysis
• Diversity, equity, and inclusion initiatives

Actum's service offerings are built around results-driven execution, with a strong focus on performance metrics and performance benchmarking. The firm's approach integrates management consulting principles with deep expertise in public affairs, making it a unique partner for clients seeking both strategic guidance and tangible outcomes.

Client Base and Approach

Actum serves a diverse clientele, including labor unions, medical groups, and major corporations such as Amazon and Verizon, demonstrating its significant presence in federal lobbying. The firm's approach is characterized by a combination of high-level strategic thinking and hands-on execution. Actum leverages performance analytics and business solutions to help clients achieve business growth and navigate complex challenges. The firm's team includes former government officials, corporate leaders, and subject-matter experts who bring a wealth of experience in strategy development, business consulting, and change management. Actum's methodology is rooted in strategy execution frameworks that prioritize clear objectives, measurable outcomes, and continuous improvement. Whether working on legislative strategy or public relations campaigns, the firm emphasizes a collaborative, results-oriented approach that aligns with each client's unique goals.

Location and Credentials

Headquartered in Los Angeles, United States, Actum operates as a truly international firm with offices in key political and business hubs. The Los Angeles office serves as the firm's central hub for strategy and operations, while its Washington, D.C. office provides direct access to federal policymakers. Additional offices in New York, London, and Sacramento allow Actum to serve clients across multiple jurisdictions and industries. Since its founding in 2021, Actum has built a strong reputation for delivering high-impact advocacy and consulting services. The firm's bipartisan team and innovative use of technology set it apart in the competitive landscape of public relations and management consulting. Actum's credentials are further reinforced by its work with high-profile clients and its ability to navigate complex regulatory environments.

Who Actum Is a Good Fit For

Actum is well-suited for organizations that require sophisticated strategic counsel at the intersection of business, government, and communications. The firm is an excellent fit for corporations facing regulatory challenges, non-profits seeking to influence public policy, and labor unions or advocacy groups that need a strong voice in legislative debates. Companies undergoing business transformation or organizational change will also benefit from Actum's performance improvement and change management expertise. Additionally, organizations that value a results-driven approach with clear performance metrics and outcomes measurement will find Actum to be a reliable partner. Whether a client needs help with government relations, public relations, or strategic planning, Actum offers the expertise and resources to drive meaningful results from its base in Los Angeles and beyond.