Agence B Side

Agence B Side is a corporate communication consulting agency based in Nantes, France, that has been operating since 1985. The agency focuses on helping businesses communicate their positive impact beyond commercial interests, with a strong emphasis on responsible and useful communication. With a team of 11 to 50 employees and a revenue of 1.9 million euros in 2023, Agence B Side combines decades of experience with a modern commitment to sustainability and ethical practices.

Services and Specialties

Agence B Side offers a comprehensive range of services that span both traditional public relations and modern digital communication. The agency's core offerings include public relations, media relations, corporate communication, and crisis communication. They also provide specialized services in social media management, brand content creation, and influence marketing. A key area of expertise is responsible communication (communication RSE), where they help clients articulate their environmental and social impact without falling into greenwashing. The agency is particularly known for its work in impact communication, impact storytelling, and creating "useful communication" that highlights the transformative power of businesses. Their services also extend to internal communication, video production, and editorial content creation, as well as eco-design and digital sustainability consulting.

• Public relations and institutional relations
• Corporate communication and crisis communication
• Responsible communication (RSE) and greenwashing avoidance
• Social media management and influence marketing
• Brand content, editorial content, and video production
• Impact communication, impact storytelling, and positive impact reporting
• Internal communication and employee engagement
• Eco-design and digital sustainability consulting
• Ethical marketing and communication practices

Approach and Philosophy

Agence B Side operates as a mission-driven company, meaning its core purpose goes beyond profit to include positive social and environmental contributions. The agency has developed proprietary methods to enhance the effectiveness of communication in client projects, with a focus on "communication utile" (useful communication) that amplifies the inspiring aspects of companies beyond their commercial interests. This approach is rooted in the belief that businesses have a transformative power that can be harnessed for positive change. Agence B Side's commitment to responsible practices is reflected in its holding of the RSE Agences Actives label at the "engaged level" and a 3-star rating. The agency actively works on impact communication best practices, including impact reporting standards and impact communication case studies, to help clients measure and communicate their environmental and social impact effectively. They also specialize in greenwashing avoidance, ensuring that clients' communications are authentic and aligned with their actual practices.

Location and Credentials

Agence B Side is headquartered at 41 Boulevard de la Prairie au Duc in Nantes, France, in the Pays de la Loire region. Nantes is a vibrant city known for its creative industries and strong commitment to sustainability, making it a fitting base for an agency focused on responsible communication. The agency has been a fixture in the local business community since its founding in 1985, serving clients across France and beyond. Its team of 11-50 employees brings together expertise in public relations, communications, and digital sustainability. The agency's credentials include the RSE Agences Actives label, which certifies its commitment to corporate social responsibility at an engaged level, as well as a 3-star rating. Agence B Side's revenue of 1.9 million euros in 2023 demonstrates its stability and ability to deliver results for clients.

Agence B Side is a good fit for companies and organizations that want to communicate their positive impact authentically and avoid greenwashing. The agency is particularly suited for businesses in the public relations and communications sector, as well as those in industries where environmental and social responsibility are key concerns. Whether a client needs help with crisis communication, corporate content, or impact storytelling, Agence B Side offers a thoughtful, mission-driven approach that prioritizes useful and responsible communication. Companies based in Nantes or the wider Pays de la Loire region will find a local partner with deep knowledge of the area, while those elsewhere in France can benefit from the agency's expertise in ethical marketing and digital sustainability.