Agência Acadêmica

Agência Acadêmica is a public relations and communications agency based in Sao Paulo, Brazil, with a specialized focus on science, technology, and innovation (C,T&I). Founded in 2001, the agency has spent over two decades working alongside universities, research centers, foundations, funding agencies, and innovative companies. Its core mission is to help these institutions amplify their institutional visibility, strengthen their brands, and effectively disseminate the knowledge they produce. The agency operates out of its headquarters at 61 Rua Engenheiro Jose Sa Rocha in the Sao Paulo neighborhood, serving clients across Brazil’s scientific and academic landscape.

Services for Science and Technology Institutions

Agência Acadêmica offers a comprehensive suite of services tailored to the unique needs of academic and research organizations. The agency’s expertise spans both traditional public relations and modern digital communication, all with a strong grounding in scientific journalism. Key capabilities include press office management (assessoria de imprensa), strategic communication planning, media training, and content marketing. The agency also produces a variety of specialized content formats such as videos, podcasts, websites, annual reports, and graphic publications. For institutions needing to communicate complex research, Agência Acadêmica provides scientific dissemination (divulgação científica) and scientific journalism services, ensuring that technical information is accessible to broader audiences while maintaining accuracy.

• Press office and media relations
• Strategic communication planning
• Media training for researchers and spokespeople
• Content marketing and editorial production
• Scientific journalism and science communication
• Video production and podcast creation
• Website development and social media management
• Production of annual reports, yearbooks, and graphic arts
• Large-scale event planning and execution
• Consulting for science, technology, and innovation entities

Methodology and Collaborative Approach

The agency’s methodology is built on a collaborative model that leverages a network of specialized journalists. This structure allows Agência Acadêmica to maintain flexibility and depth in its content production, whether for traditional media outlets or digital platforms like social media. Rather than relying on a large in-house team, the agency curates a pool of experts who can provide focused coverage on specific scientific fields, from biomedical research to engineering. This approach is particularly effective for institutions that require nuanced understanding of their work. Agência Acadêmica also emphasizes the importance of connecting researchers with society, working to bridge the gap between complex scientific knowledge and public understanding. The agency’s long track record since 2001 means it has deep familiarity with the Brazilian research ecosystem, including funding agencies, regulatory bodies, and academic publishing norms.

Location and Market Presence

Based in Sao Paulo, Brazil’s largest city and economic hub, Agência Acadêmica is strategically positioned to serve clients across the country. Sao Paulo is home to many of Brazil’s top universities, research institutes, and technology parks, making it an ideal base for an agency focused on C,T&I. The agency’s address in the city’s southern zone places it within reach of key academic and corporate clients. While the firm primarily serves Brazilian institutions, its expertise in scientific communication and public relations for research organizations could also appeal to international partners looking to establish a presence in Brazil’s science and technology landscape. The agency’s work helps clients navigate both local media and national audiences, ensuring that research findings and institutional achievements receive appropriate coverage.

Agência Acadêmica is a strong fit for universities, research centers, funding agencies, and innovation-driven companies that need to communicate complex scientific work to diverse audiences. Organizations looking for a partner with deep experience in Brazilian science communication, rather than a generalist PR firm, will find the agency’s specialized focus valuable. Its collaborative model and network of journalists make it particularly suited for institutions that require high-quality editorial content across multiple formats, from press releases to podcasts and annual reports. For those seeking to strengthen their public profile while maintaining scientific rigor, Agência Acadêmica offers a proven approach grounded in two decades of practice in Sao Paulo and beyond.