Agnostic

Agnostic is a strategic communications and brand narrative agency based in Toronto, Canada, at 33 Bloor St E. Founded in 2019, the firm focuses on creating insight-driven communications strategies for clients in the corporate, technology, and health sectors. With a team of approximately 30 employees and annual revenue of $5.3 million, Agnostic has established itself as a mid-sized player in the Canadian public relations landscape, led by President Sarah Crabbe and Vice President Lena Knight. The agency emphasizes a personalized methodology, prioritizing insightful strategies over bureaucracy to drive business impact.

Services and Specialties

Agnostic offers a comprehensive suite of public relations and communications services, covering both traditional and modern disciplines. The agency’s capabilities span trade show exhibits, public affairs, stakeholder relations, brand stunts, brand positioning, advertising, consumer engagement, content creation, health communication, corporate reputation, content development, executive profiling, product launches, mobile tours, measurement and analytics, storytelling, experiential marketing, digital content, earned media, brand experience design, pop-up activations, influencer marketing, and consumer education events. This breadth allows Agnostic to address a wide range of client needs, from high-level corporate reputation management to hands-on event execution.

• Brand positioning and corporate messaging
• Content creation and storytelling
• Earned media and digital content
• Experiential marketing and pop-up activations
• Healthcare communications and patient education
• Technology storytelling and product launches
• Public affairs and stakeholder relations
• Influencer marketing and consumer engagement
• Measurement, analytics, and reporting

Who They Help

Agnostic primarily serves clients in three sectors: corporate, technology, and health. For corporate clients, the agency focuses on developing master narratives and corporate messaging that evolve with brands, helping organizations maintain a consistent and compelling reputation. In the technology sector, Agnostic helps companies communicate complex innovations effectively, translating technical details into clear, engaging stories for diverse audiences. For health clients, the agency adopts a patient-centered approach, addressing challenges in healthcare communications such as regulatory constraints, sensitive topics, and the need for accurate yet accessible information. This sector focus allows Agnostic to build deep expertise in areas like healthcare public relations and technology storytelling, which are central to its service offerings.

Approach and Philosophy

Agnostic emphasizes a personalized, insight-driven methodology. The agency prioritizes understanding each client’s unique context, audience, and goals before crafting strategies. Rather than relying on rigid templates or bureaucratic processes, Agnostic focuses on developing flexible narratives that can adapt as brands evolve. This approach is evident in their work on brand positioning, content development, and executive profiling, where they aim to create authentic, impactful communications. The agency also integrates measurement and analytics into its campaigns, ensuring that strategies are data-informed and results-oriented. With a team of around 30, Agnostic maintains a collaborative culture that values creativity and strategic thinking over hierarchy.

Location and Credentials

Based in Toronto, Canada, Agnostic operates from a central location at 33 Bloor St E, in the M4W 3H1 postal code. The agency’s Toronto headquarters places it at the heart of Canada’s largest media and business market, providing access to a diverse range of clients and media contacts. Since its founding in 2019, Agnostic has grown to generate $5.3 million in annual revenue, reflecting its success in building a solid client base. The leadership team, including President Sarah Crabbe and Vice President Lena Knight, brings extensive experience in public relations and communications, guiding the agency’s strategic direction. While specific client names are not provided, the agency’s focus on corporate, technology, and health sectors suggests a portfolio that includes both established organizations and emerging companies.

Agnostic is a good fit for organizations seeking a mid-sized PR agency that combines strategic thinking with hands-on execution. Companies in the corporate, technology, or health sectors—particularly those needing help with brand narratives, product launches, or complex communications challenges—will find value in Agnostic’s approach. The agency’s emphasis on insight-driven strategies and its broad service offering, from earned media to experiential marketing, make it suitable for clients looking for a partner that can adapt to evolving needs without excessive bureaucracy. Located in Toronto, Canada, Agnostic is well-positioned to serve clients across North America, particularly those requiring a blend of traditional PR and modern digital tactics.