Alise Collective

Alise Collective is a creative brand building company founded in July 2015 by Dria Murphy, based in the West Village neighborhood of New York, United States. The agency specializes in public relations and communications services, with a strong emphasis on retail pop-ups, special event ideation, branding, influencer outreach, partnerships, social media, and content creation. Their work focuses on wellness and lifestyle brands, particularly female-led wellness and luxury wellness brands, offering holistic brand development that integrates brand awareness, digital marketing, and customer experience. Alise Collective also provides consulting and brand development services, often acting as an extension of their clients' marketing teams.

Services and Specialties

Alise Collective offers a suite of services designed to build and amplify brand presence in the wellness and lifestyle sectors. Their capabilities include:

• Public relations and communications: press placements, media relations, and reputation management
• Influencer outreach and partnerships: identifying and managing collaborations with relevant influencers and brand ambassadors
• Social media marketing and content creation: strategy, organic content, and platform management
• Special event ideation and retail curation: pop-up experiences, product launches, and experiential activations
• Brand development and consulting: positioning, messaging, and strategic planning for niche wellness brands
• Creative marketing and advertising agency services: integrated campaigns across digital and traditional channels

These services are tailored to support clients from early-stage startups to established names in the wellness and lifestyle space, with a focus on building online presence and brand awareness through selective partnerships and innovative strategies.

Who They Help

Alise Collective works with a curated network of like-minded clients in the wellness and lifestyle industry. Their current and past roster includes THE WELL, Briogeo, Sunday Forever, the ness, Well Told Health, Villageluxe, The Bevy, VieVite, The Surf Lodge, and others. They have also collaborated with larger brands such as Google, 1Hotels, Bari Studio, Fithouse, The Elk, Tasting Table, and Sarah Chloe. This mix of niche wellness brands and larger corporate clients reflects the agency's ability to adapt its approach across different scales and sectors, from luxury wellness brands to B2B partnerships. Alise Collective is particularly suited for brands that prioritize holistic brand development and need support in navigating the changing social landscape through decisive partnerships and strategic event activations.

Approach and Location

Based at 158 W 10th St in New York, United States, Alise Collective operates with a hands-on, collaborative approach. The agency emphasizes staying "au courant" in a rapidly evolving market, focusing on selective brand partnerships, strategic event activations, influencer outreach, social media integration, and effective press placements. Their process involves deep integration with client teams to ensure that all communications and marketing efforts align with broader business objectives. Alise Collective's location in New York allows them to tap into a dense network of media, influencers, and retail opportunities, which is particularly valuable for clients looking to execute retail pop-ups or special events in the city. The agency's female-led leadership and focus on wellness programming reflect a commitment to supporting brands that prioritize authenticity and community.

Who This Is a Good Fit For

Alise Collective is a strong partner for wellness and lifestyle brands, especially those in the luxury or niche wellness space, that need comprehensive public relations and communications support. It is ideal for companies seeking to build brand awareness through influencer outreach, partnerships, and creative marketing, as well as those looking to execute memorable retail pop-ups or event activations. Brands that value a holistic approach to brand development—integrating social media, content creation, and customer experience—will benefit from Alise Collective's expertise. Additionally, the agency's experience with both emerging and established brands makes it suitable for organizations at various growth stages, provided they align with the agency's focus on female-led wellness and lifestyle sectors.