Attitude RP

Attitude RP is a public relations and communications agency based in Sao Paulo, Brazil, that has been operating since 1991. Originally known as MVL, the agency rebranded to Attitude RP to reflect a new phase in its evolution, aligning its name with its approach to the current business and social environment. As part of the larger Grupo Attitude, which comprises seven companies and serves over 500 clients across 15 countries, Attitude RP focuses on integrated communications and stakeholder engagement. The agency’s work is rooted in managing both public relations (PR) and people relations across all platforms, with an emphasis on building brand purpose, fostering relationships, and driving engagement.

Core Services and Specializations

Attitude RP offers a comprehensive suite of services tailored to the needs of organizations seeking to protect and enhance their reputation. The agency’s expertise spans several key areas:

• Risk and Crisis Management: Proactive and reactive strategies to mitigate reputational threats and navigate challenging situations.
• Training and Capacity Building: Programs designed to equip clients and their teams with the skills needed for effective communication and crisis preparedness.
• Strategic Consulting: Advisory services that help define brand purpose, align communications with business goals, and identify key stakeholder groups.
• Digital Communication: Strategies for online engagement, social media management, and digital reputation monitoring.
• Brand Content: Creation and distribution of compelling content that tells a brand’s story and builds relevance across channels.
• Integrated Public Relations: Coordinated campaigns that blend traditional media relations with digital and in-person engagement.

Methodology and Approach

Attitude RP’s methodology is built on three core pillars: identifying brand purpose, establishing relationships with stakeholders and people of interest, and achieving engagement. The agency believes that effective communication must be in sync with the demands of a networked society, where audiences are active participants rather than passive recipients. By combining these elements, Attitude RP aims to drive reputation and generate tangible value for clients. The agency’s approach is consultative and data-informed, focusing on outcomes such as increased trust, visibility, and loyalty. Its team of talented professionals brings together innovative thinking and a consistent portfolio of products and services, ensuring that each engagement is tailored to the client’s specific context and challenges.

Location and Market Presence

Headquartered in Sao Paulo, Brazil, at an address in the city’s southern zone, Attitude RP is deeply embedded in the country’s largest business and communications hub. Sao Paulo serves as a strategic base for the agency, allowing it to serve a diverse clientele ranging from local enterprises to multinational corporations. As part of Grupo Attitude, the agency also benefits from a network that extends across 15 countries, enabling it to coordinate multi-market campaigns and leverage global insights. The agency’s long history in the Brazilian market, combined with its rebranding and modernized approach, positions it as a reliable partner for organizations seeking to navigate complex reputational landscapes.

Attitude RP is a good fit for companies and institutions that require a seasoned communications partner with deep expertise in crisis management, strategic consulting, and integrated PR. Organizations looking to strengthen their reputation, build meaningful stakeholder relationships, and create relevant brand content in a fast-paced digital environment will find value in the agency’s holistic approach. With a focus on purpose-driven communication and measurable outcomes, Attitude RP is suitable for both established brands and emerging entities seeking to enhance their public presence in Brazil and beyond.