AZZI + CO
AZZI + CO is a public relations agency based in New York (founded 2016).
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About AZZI + CO
Founded in 2016, AZZI + CO emerged from a clear gap in the market: international luxury and fashion brands needed a more focused, hands-on partner to break into the competitive US and Latin American markets. Rather than offering a one-size-fits-all approach, the agency set up a showroom in New York City to provide a physical and strategic hub for brands seeking to build authentic relationships with American audiences. Operating from its headquarters at 611 Broadway, New York, New York, United States, AZZI + CO has since grown into a boutique firm that combines public relations, business development, and brand strategy for the luxury sector.
Current Focus and Approach
Today, AZZI + CO positions itself as a strategic partner for legacy brands, emerging designers, and luxury hospitality clients. The agency’s work centers on helping brands navigate the nuances of the US and Latin American markets through tailored press and media relations, market penetration strategies, and brand positioning. Unlike larger agencies that may rely on volume, AZZI + CO emphasizes depth of relationships—with editors, stylists, buyers, and key opinion leaders—to create meaningful visibility for their clients. The team of 11 to 50 professionals combines creativity with agility, enabling them to pivot quickly in response to shifting market trends, particularly in the fast-paced luxury fashion, jewelry, and watch categories.
Services and Specialties
AZZI + CO offers a suite of services designed to support luxury and lifestyle brands at various stages of growth. While the agency’s core strengths lie in public relations and communications, their capabilities extend into business development, talent management, and strategic consulting. The following list outlines the key services typically provided by the agency:
- Press and media relations strategy
- Brand storytelling and narrative development
- Market entry and market penetration strategies for the US and Latin America
- Luxury brand positioning and repositioning
- Content creation and audience engagement
- Business development and partnership building
- Talent management and influencer relations
- Event planning and experiential marketing
- Creative agency collaboration and brand relationships
These services are delivered with a focus on the luxury sector—spanning fashion, jewelry, watches, and hospitality—where AZZI + CO’s team draws on deep industry knowledge to craft campaigns that resonate with discerning consumers.
Who Benefits from Working with AZZI + CO
AZZI + CO is best suited for international luxury and lifestyle brands looking to establish or strengthen their foothold in the United States and Latin America. The agency’s boutique nature makes it an ideal partner for emerging brands that need personalized guidance, as well as legacy brands seeking to refresh their image or enter new market segments. Luxury hospitality groups, watch and jewelry makers, and fashion houses will find particular value in the agency’s ability to connect them with top-tier editors, buyers, and stylists. Additionally, advertising agencies and creative firms looking for a specialized PR partner for their luxury clients may benefit from AZZI + CO’s focused expertise. With an estimated revenue between $11 million and $100 million, the agency demonstrates the capacity to handle ambitious growth strategies while maintaining the intimate, hands-on approach that defines its work from its New York base.
Key facts
- Team size: 11-50 employees
- Headquarters: 611 Broadway, New York, New York, United States, 10012-0032
- Address: 611 Broadway , New York New York United States 10012-0032
- SIC codes: 7389
Keywords & focus
Topics and areas AZZI + CO works with.
- public relations & communications services
- public relations
- press strategy
- b2b
- luxury lifestyle brands
- advertising agencies
- legacy brands
- market strategy
- luxury hospitality brands
- consulting
- brand strategy
- brand storytelling
- lifestyle brands
- press and media relations
- business development
- hospitality & tourism
- brand growth
- luxury watches brands
- public relations services
- luxury fashion brands
- market penetration strategies
- brand positioning
- talent management
- strategic branding
- emerging brands
- advertising & public relations
- brand relationships
- creative agency
- luxury marketing
- luxury jewelry brands
- +20 more
Technologies
Gmail, Google Apps, Microsoft Office 365, Outlook, Amazon AWS, Slack, WordPress.org, Varnish, Mobile Friendly, Wix, Circle
Industries served by AZZI + CO
AZZI + CO works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about AZZI + CO
Common questions and answers about AZZI + CO, their services, location, and how to work with them.
- Where is AZZI + CO located?
- AZZI + CO is headquartered in New York.
- What services does AZZI + CO offer?
- AZZI + CO offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does AZZI + CO serve?
- AZZI + CO serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is AZZI + CO a verified PR agency?
- AZZI + CO is listed on Online PR. Verification status is shown on their profile.
- How can I contact AZZI + CO?
- You can visit their website at http://www.azziandco.com
- How many reviews does AZZI + CO have?
- AZZI + CO has 0 client reviews with an average rating of 0.0 out of 5.
- When was AZZI + CO founded?
- AZZI + CO was founded in 2016.
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