Back For Good
Back For Good is a public relations agency based in London (founded 2019).
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About Back For Good
Back For Good is a creative communications agency based in London, United Kingdom, that focuses exclusively on the beauty, wellness, and lifestyle sectors. Founded in 2019, the agency works with brands that prioritise honesty, sustainability, and traceability. Their approach is built around the belief that businesses should lead the charge in establishing a new industry standard—one that values ethical practices as much as commercial success. The agency's client roster typically includes independent, eco-conscious brands looking to differentiate themselves through transparent storytelling and meaningful engagement.
Services Tailored to Ethical Brands
Back For Good offers a full suite of services designed to support brands from launch to market leadership. Their core offerings span public relations and communications, social media management, content creation, event planning and management, and influencer marketing. This integrated structure allows clients to access a cohesive strategy under one roof, rather than coordinating across multiple vendors. The agency’s work often involves media relations and media outreach, helping brands secure coverage in relevant lifestyle and trade publications. They also provide digital reporting to track campaign performance and refine messaging over time.
Key services include:
- Public relations and communications strategy
- Social media management and content creation
- Event planning and management
- Influencer collaborations and marketing
- Branding and brand ethos development
- Media relations and outreach
- Content marketing and digital reporting
- Sustainable communications and green marketing
Methodology: Honesty and Traceability at the Core
Back For Good’s methodology is rooted in the principle that effective communications must reflect a brand’s authentic values. Rather than chasing trends, the agency focuses on building narratives around traceability and eco-consciousness. For example, when working with a beauty brand, Back For Good might highlight the supply chain transparency of ingredients or the environmental impact of packaging. This approach extends to event planning, where sustainability is woven into everything from catering choices to venue selection. The agency also emphasises industry standard change, positioning clients as pioneers rather than followers. Their work is grounded in data-driven insights, but the creative execution remains tailored to each brand’s unique voice.
Back For Good’s team in London brings together expertise in public relations, social media, and events, ensuring that campaigns are both cohesive and adaptable. The agency’s small size allows for close collaboration with clients, often acting as an extension of the in-house team. This hands-on model is particularly suited to growing brands that need strategic guidance without the overhead of a large agency.
Location and Client Fit
Operating from their headquarters in London, England, United Kingdom, Back For Good is well-positioned to serve both UK-based and international brands. London’s status as a global hub for beauty, wellness, and lifestyle media provides the agency with access to a wide network of journalists, influencers, and industry events. The agency’s location also enables them to stay attuned to shifting consumer expectations around sustainability and ethical consumption.
Back For Good is best suited for independent, ethical, and innovative brands that are committed to changing industry standards. They work particularly well with companies that value transparency and want to build long-term brand loyalty through honest communications. Whether a brand is launching a new product line or repositioning itself in a crowded market, Back For Good offers the strategic and creative support needed to tell that story effectively.
Key facts
- Team size: 1-10 employees
- Headquarters: London, England, United Kingdom
- Address: London England United Kingdom
- SIC codes: 7381
Keywords & focus
Topics and areas Back For Good works with.
- public relations & communications services
- event planning
- brand awareness
- eco-conscious
- catering
- groundbreaking brands
- traceability
- brand ethos
- event planning and management
- events
- sustainability
- creative agency
- public relations and communications
- public relations agencies
- social media management
- content creation
- digital reporting
- branding
- media relations
- content marketing
- b2b
- social media
- sustainable communications
- influencer collaborations
- media outreach
- industry standard change
- influencer marketing
- ethical brands
- pr
- green marketing
- +15 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Varnish, Mobile Friendly, Wix, Remote
Industries served by Back For Good
Back For Good works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Back For Good
Common questions and answers about Back For Good, their services, location, and how to work with them.
- Where is Back For Good located?
- Back For Good is headquartered in London.
- What services does Back For Good offer?
- Back For Good offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Back For Good serve?
- Back For Good serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Back For Good a verified PR agency?
- Back For Good is listed on Online PR. Verification status is shown on their profile.
- How can I contact Back For Good?
- You can visit their website at http://www.backforgood.co
- How many reviews does Back For Good have?
- Back For Good has 0 client reviews with an average rating of 0.0 out of 5.
- When was Back For Good founded?
- Back For Good was founded in 2019.
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