BDandP

BDandP is a communications consultancy based in Paris, France, founded in 1990 by Patrick Poivre. The agency specializes in public relations and communications services, with a strong focus on the finance and asset management sectors. Its offerings include media relations, advertising, content creation, and strategic communications planning, from diagnosis and positioning studies to full campaign implementation.

Core Services and Specialties

BDandP provides a range of integrated communications services tailored to the needs of financial institutions and asset managers. The agency's expertise covers both traditional PR and modern content-driven approaches. Key services include:

• Media relations management (relations medias)
• Advertising and publicity campaigns (publicite)
• Content creation (creation de contenus)
• Communications strategy and positioning studies
• Crisis communication and reputation management
• Digital and social media communication
• Event planning and management
• Corporate communications and internal communications

BDandP's service portfolio is designed to help clients build and maintain a strong public profile, particularly within the competitive financial sector. The agency's long-standing presence in Paris since 1990 has allowed it to develop deep industry knowledge and a network of media contacts.

Client Focus and Industry Expertise

BDandP primarily serves clients in the finance and asset management industries, including investment firms, banks, insurance companies, and financial technology companies. The agency's specialization in this niche allows it to understand complex financial products, regulatory environments, and the specific communication challenges faced by financial institutions. Beyond finance, BDandP also works with businesses in other sectors that require sophisticated public relations and communications services. The agency's approach is consultative, starting with a thorough diagnostic phase to identify client needs and market positioning before developing tailored communication strategies.

Location and Credentials

Headquartered at 121 Rue La Fayette in the 10th arrondissement of Paris, France, BDandP operates from the heart of the French capital. Being based in Paris gives the agency direct access to major financial institutions, media outlets, and decision-makers in the country's economic hub. Founded over three decades ago, BDandP has established itself as a reliable partner for organizations seeking strategic communications support. The agency's longevity in the Paris market reflects its ability to adapt to changing media landscapes while maintaining a focus on measurable results for clients.

Who BDandP Is a Good Fit For

BDandP is particularly well-suited for financial services firms, asset managers, and investment companies looking for a specialized communications agency with deep sector knowledge. The agency's comprehensive service offering—from media relations and advertising to content creation—makes it a practical choice for organizations that need integrated support rather than piecemeal services. Companies seeking a long-term partner with a proven track record in the Paris market will find BDandP's experience and local expertise valuable. The agency's focus on diagnosis and strategic planning also makes it a good fit for businesses undergoing repositioning, launching new products, or navigating regulatory changes in the financial sector.