beetroot

Based in the heart of London’s Covent Garden at 71 Shelton Street, beetroot has been a fixture of the United Kingdom’s communications landscape since 1988. Operating from one of the world’s most competitive markets for public relations and corporate communications, the agency has built a reputation that spans decades. London is home to hundreds of agencies, but beetroot differentiates itself through a focused, long-term approach to employee engagement and brand storytelling—an approach that has kept clients returning for years.

What beetroot does

beetroot specialises in corporate communications with a strong emphasis on internal audiences. The agency helps organisations strengthen employee engagement and advocacy, often through content that bridges the gap between leadership and staff. Their work includes creating campaigns that change behaviour, producing video and animation, and designing award-winning magazines and digital publications. They also conduct communications reviews and channel audits to help clients understand what’s working and what isn’t. A recurring theme across their portfolio is the use of storytelling—whether through a multimedia platform, a staff app, or a printed corporate magazine—to make complex messages accessible and memorable.

Beyond internal communications, beetroot also supports customer brand loyalty efforts. They build brand design systems, develop websites and apps for staff communications, and provide training in editorial and film skills. This blend of strategic consulting and hands-on content production makes them a versatile partner for organisations that need both planning and execution.

Who they serve

beetroot works primarily with large, established organisations in sectors such as energy, pharmaceuticals, transport, and consumer goods. Their client list includes Airbus, bp, Eurostar, PepsiCo, GSK, Roche, and National Highways. These are companies with complex workforces—often spread across multiple countries and functions—where clear, consistent communication is critical. The agency’s experience with change communication is particularly relevant for clients undergoing restructuring, mergers, or digital transformation. They also serve professional, scientific, and technical services firms, helping them communicate technical information to non-expert audiences.

Areas of expertise

beetroot’s capabilities span a wide range of communication disciplines, many of which reflect the evolving needs of modern organisations. While the agency is best known for its editorial and design work, it has expanded into digital channels and multimedia production. Below are some of the key services they offer:

• Internal communications campaigns and strategy
• Employee and customer magazines (print and digital)
• Change communication and behaviour change campaigns
• Video production and animation, including safety induction videos
• Website design and build, including staff apps
• Content creation for multiple channels (social, intranet, email, etc.)
• Communications reviews and channel audits
• Annual reports, reviews, and corporate publications
• Brand design and visual identity development
• Editorial and film skills training for in-house teams
• Multimedia storytelling platform development
• Creating brand advocates through employee engagement

This breadth of services means beetroot can act as a single source for both strategic direction and creative production, which is particularly valuable for clients that want consistency across their communications.

Who beetroot is a good fit for

beetroot is a strong choice for established organisations—especially those with large, distributed workforces—that need to improve how they communicate with employees and build brand loyalty. Companies undergoing significant change, such as a merger or digital transformation, will find the agency’s change communication expertise particularly useful. Similarly, organisations that rely on printed or digital publications for internal or external audiences will benefit from beetroot’s editorial and design pedigree. The agency is less suited to startups or small businesses looking for short-term, low-budget campaigns; its strength lies in long-term partnerships with clients that value depth over speed. For any organisation in the United Kingdom or globally that needs a trusted, experienced partner for corporate communications and employee engagement, beetroot remains a reliable and proven option.