Believe Advertising & PR

Believe Advertising & PR is an integrated public relations and communications agency based in Sydney, Australia. Founded in 2002, the agency offers a comprehensive suite of services that span public relations, branding, advertising, events, social media management, and influencer management. By blending traditional PR tactics with modern digital strategies, Believe Advertising & PR helps brands secure editorial coverage and stand out in competitive markets.

Services and Specialties

The agency’s core offerings revolve around public relations and communications, but they extend into adjacent disciplines to provide full-service support. Based on their track record and industry keywords, typical services include:

• Public relations strategy and execution
• Event planning and management
• Social media management and content creation
• Influencer management and celebrity partnerships
• Branding and advertising campaign development
• Media relations and editorial outreach
• Crisis communications and reputation management
• Product seeding and promotional campaigns

Believe Advertising & PR often works with both national and international brands, leveraging its Sydney base to connect clients with local, regional, and global media opportunities.

Who They Help and Approach

The agency serves a diverse range of clients across consumer goods, beverages, food, and lifestyle sectors. Notable case studies include growing ASM Liquor’s VODKA O from a small Sydney garage operation to Australia’s third-best-selling vodka, achieved through strategic PR, event seeding, and media coverage. This work culminated in a $12 million investment from James Packer in 2013 and a subsequent sale to Asahi Beverages in 2017. Similarly, Believe Advertising & PR collaborated with Novak Djokovic for SEIKO Watches and HEAD TENNIS, orchestrating worldwide press conferences and PR stunts that generated significant international press. For food brands, the agency drove a 100,000kg sales increase for COON cheese over 10 weeks and sold 1 million packs of Carr’s Crackers during a 12-week promotional period. These examples illustrate the agency’s hands-on, results-oriented approach, focusing on measurable outcomes like sales growth and media pickup rather than just vanity metrics.

Location and Credentials

Headquartered at 9-13 Bronte Rd in Sydney, New South Wales, Australia, Believe Advertising & PR operates from a central location that provides access to a vibrant media and business ecosystem. The agency’s two decades of experience in the Australian market have built a network of media contacts and industry relationships. While they do not bill themselves as a leader, their longevity and repeat client work suggest a steady, reliable practice. The agency’s integrated model—combining PR, branding, and advertising—allows them to offer cohesive campaigns that align messaging across channels, a common need for brands seeking consistency in today’s fragmented media landscape.

Believe Advertising & PR is a solid fit for mid-to-large consumer brands, particularly those in food, beverage, and lifestyle categories, that require a blend of traditional PR and modern digital tactics. Their Sydney base makes them well-suited for Australian companies looking to expand nationally or internationally, as well as global brands entering the Australian market. The agency’s proven ability to drive tangible sales results and secure high-profile media coverage indicates they prioritise effectiveness over hype, making them a practical choice for clients focused on ROI. However, smaller startups or niche B2B firms may find their approach better tailored to consumer-facing narratives. Overall, Believe Advertising & PR offers a seasoned, integrated service that has delivered for major names across multiple industries over the past two decades.