Besvärlig sedan 1977
Besvärlig sedan 1977 is a public relations agency based in Stockholm (founded 2018).
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About Besvärlig sedan 1977
Besvärlig sedan 1977 was founded in Stockholm, Sweden, in 2018 by Jessica W Sandberg, one of the country's most recognized communications professionals. The agency's name comes from a defining moment in Sandberg's career: after repeatedly being called "besvärlig" (difficult) for qualities that would have been praised in a male colleague, she decided to reclaim the label. This founding story sets the tone for an agency that specializes in social change facilitation, social justice advocacy, and values-driven communication. Based at Bergsundsgatan in Stockholm's Södermalm district, Besvärlig sedan 1977 brings a distinct perspective to public relations and communications services in Sweden.
Approach and Expertise
Besvärlig sedan 1977 focuses on what the agency calls "värderingsdriven kommunikation" – communication rooted in values. This approach critiques social norms and works toward social norms transformation, making the agency a natural fit for organizations seeking to engage with social issues. Sandberg's background includes international awards from London International Awards, Webby Awards, Lovie Awards, and Cannes Lions, as well as Swedish honors like Hetast i Almedalen and Guldägget. Her experience spans both client-side and agency-side roles, giving Besvärlig sedan 1977 a practical understanding of how to navigate complex social campaigns management. The agency's work often involves social impact advocacy, LGBTQI advocacy, and corporate activism, helping brands and non-profits align their communication with genuine social change projects.
Services and Capabilities
Based on the agency's stated focus on social change and values-driven communication, Besvärlig sedan 1977 likely offers a range of services that support organizations in navigating socially engaged communication. These services draw on Sandberg's expertise in media training, leadership coaching, and creative process leadership (kreativ processledning). The agency also provides inspirational speaking engagements, drawing on Sandberg's role as a frequent lecturer at Berghs School of Communications and her advisory board experience. Typical services may include:
- Public relations and communications strategy
- Social impact campaigns and advocacy
- Values-driven brand positioning and corporate activism
- Influencer marketing and media awards submissions
- Leadership and change management consulting
- Media training and public speaking preparation
- Social norms critique and transformation projects
- Non-profit communication and social justice advocacy
- Public affairs and social issues communication
Besvärlig sedan 1977's approach is particularly relevant for organizations looking to move beyond surface-level brand awareness and engage with deeper societal issues. The agency's work in social norms transformation helps clients address topics like gender equality, LGBTQI rights, and social justice in ways that resonate authentically with audiences.
Who Benefits from Working with Besvärlig sedan 1977
This Stockholm-based agency is a strong fit for non-profits, advocacy groups, and purpose-driven companies in Sweden and beyond. Organizations working on social change projects, public affairs, or social impact campaigns will find Besvärlig sedan 1977's expertise in social advocacy campaigns particularly valuable. The agency also suits companies undergoing leadership transitions or seeking to embed social responsibility into their brand identity. Sandberg's background in journalism and her board experience with organizations like SES (Sponsrings & Eventsverige) and Hammarby Damfotboll suggest the agency can serve both commercial and non-commercial clients effectively. For those in Stockholm or elsewhere in Sweden looking to partner with a communicator who challenges norms and drives meaningful change, Besvärlig sedan 1977 offers a distinctive, values-first approach to public relations and communications services.
Key facts
- Team size: 1-10 employees
- Headquarters: Bergsundsgatan, Stockholm, Stockholm County, Sweden, 117 37
- Address: Bergsundsgatan , Stockholm Stockholm County Sweden 117 37
- SIC codes: 8999
Keywords & focus
Topics and areas Besvärlig sedan 1977 works with.
- public relations & communications services
- social change facilitation
- social impact advocacy
- social justice
- media awards
- influencer marketing
- pr and campaign strategy
- social norms critique
- värderingsdriven kommunikation
- social campaigns management
- inspirational speaker
- media training
- norms and values
- social norms transformation
- leadership and change management
- kreativ processledning
- leadership coaching
- socially responsible communication
- corporate activism
- brand awareness
- social advocacy campaigns
- socially engaged communication
- samhällsengagerad kommunikation
- public affairs
- social change projects
- social impact campaigns
- lgbtqi advocacy
- social issues communication
- social justice advocacy
- non-profit
- +61 more
Technologies
Typekit, YouTube, Google Font API, Vimeo
Industries served by Besvärlig sedan 1977
Besvärlig sedan 1977 works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Stockholm
If you are looking for alternatives or more options in Stockholm, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Besvärlig sedan 1977
Common questions and answers about Besvärlig sedan 1977, their services, location, and how to work with them.
- Where is Besvärlig sedan 1977 located?
- Besvärlig sedan 1977 is headquartered in Stockholm.
- What services does Besvärlig sedan 1977 offer?
- Besvärlig sedan 1977 offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Besvärlig sedan 1977 serve?
- Besvärlig sedan 1977 serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Besvärlig sedan 1977 a verified PR agency?
- Besvärlig sedan 1977 is listed on Online PR. Verification status is shown on their profile.
- How can I contact Besvärlig sedan 1977?
- You can visit their website at http://www.besvarligsedan1977.se
- How many reviews does Besvärlig sedan 1977 have?
- Besvärlig sedan 1977 has 0 client reviews with an average rating of 0.0 out of 5.
- When was Besvärlig sedan 1977 founded?
- Besvärlig sedan 1977 was founded in 2018.
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