BETTERTRUST
BETTERTRUST is a public relations agency based in Berlin (founded 2007).
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About BETTERTRUST
Founded in 2007, BETTERTRUST GmbH emerged in Berlin, Germany, at a time when the communications landscape was shifting from traditional media relations toward a more integrated, digital-first approach. The agency was built on the premise that reputation management needed to evolve beyond press releases and crisis handbooks—into a discipline that combined strategic storytelling with measurable performance. Based at 40 Luisenstrasse in Berlin's Mitte district, BETTERTRUST has grown steadily over the years, establishing additional offices in Munich and London, and currently employs a team of 10 to 49 professionals. The agency generates approximately $4 million in annual revenue and has carved out a distinct niche in the German-speaking communications market.
Core Focus: Performance-Driven Reputation Management
BETTERTRUST positions itself as a specialist in modern reputation management, blending classic public relations with digital performance metrics. The agency's approach centers on what it calls "Performance PR"—a methodology that ties communication efforts to measurable outcomes such as media coverage quality, search engine visibility, and audience engagement. This philosophy is particularly evident in their work for clients in the financial, digital, and real estate sectors, where trust and credibility are paramount. BETTERTRUST also emphasizes storytelling as a tool for building long-term media relevance, helping clients craft narratives that resonate with journalists, investors, and consumers alike. The agency's expertise in SEO and search marketing further reinforces its ability to ensure that client messages are not only heard but also findable online.
Comprehensive Service Offerings
BETTERTRUST offers a wide range of communications services designed to address the full spectrum of corporate reputation needs. Their capabilities include:
- Reputation management and strategic brand positioning
- Crisis communication and issue management
- CEO positioning and executive communication
- Digital employer branding and corporate publishing
- Content marketing and storytelling
- Public relations strategy and media campaigns
- Search engine optimization (SEO) and search marketing
- TV placements and broadcast media relations
- Corporate identity development and brand identity consulting
- Performance PR with measurable KPIs
These services are supported by a dedicated team that combines traditional PR expertise with digital analytics. BETTERTRUST's focus on "Öffentlichkeitsarbeit" (public relations in German) is complemented by a strong emphasis on digital employer branding, helping companies attract talent through authentic, well-crafted narratives. The agency also specializes in corporate publishing, producing publications that reinforce client authority in their respective fields.
Who Benefits from BETTERTRUST's Approach
BETTERTRUST serves a diverse clientele that includes mid-sized companies, law firms, and management consultancies. The agency has particular experience in handling PR for complex or emerging industries, as demonstrated by its work for SynBiotic SE, Germany's first listed cannabis corporation. This project highlights BETTERTRUST's ability to navigate sensitive or niche sectors where reputation management demands both strategic foresight and regulatory awareness. The agency is a strong fit for organizations that require more than transactional media coverage—clients who value long-term brand building, crisis preparedness, and measurable communication outcomes. For businesses in the consumer internet, information technology, and real estate sectors, BETTERTRUST offers a blend of local market knowledge and international reach, thanks to its offices in Berlin, Munich, and London. The agency's integrated approach makes it particularly suited for companies undergoing transformation, facing reputational challenges, or seeking to establish thought leadership in competitive markets.
Key facts
- Team size: 11-50 employees
- Headquarters: 40 Luisenstrasse, Berlin, Berlin, Germany, 10117
- Address: 40 Luisenstrasse , Berlin Berlin Germany 10117
- SIC codes: 8742
Keywords & focus
Topics and areas BETTERTRUST works with.
- reputationsmanagement
- storytelling
- performancepr
- public relations
- corporate publishing
- publikationen
- tvplatzierungen
- digital employer branding
- offentlichkeitsarbeit
- ceopositioning
- publishing
- seo
- reputation
- search marketing
- media
- identity
- search
- consumer internet
- internet
- information technology
- public relations & communications services
- pr strategy
- crisis communication
- consulting
- services
- ceo communication
- tv placements
- media campaigns
- pr agency
- brand positioning
- +31 more
Technologies
Outlook, Microsoft Office 365, Hubspot, Slack, DoubleClick, Facebook Widget, Apache, DoubleClick Conversion, Bootstrap Framework, Linkedin Marketing Solutions, Trustpilot, Facebook Login (Connect), Google Tag Manager, WordPress.org, Google Dynamic Remarketing, Facebook Custom Audiences, Mobile Friendly, AI
Industries served by BETTERTRUST
BETTERTRUST works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Berlin
If you are looking for alternatives or more options in Berlin, here are other public relations agencies in the same city you can compare.
Frequently asked questions about BETTERTRUST
Common questions and answers about BETTERTRUST, their services, location, and how to work with them.
- Where is BETTERTRUST located?
- BETTERTRUST is headquartered in Berlin.
- What services does BETTERTRUST offer?
- BETTERTRUST offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does BETTERTRUST serve?
- BETTERTRUST serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is BETTERTRUST a verified PR agency?
- BETTERTRUST is listed on Online PR. Verification status is shown on their profile.
- How can I contact BETTERTRUST?
- You can visit their website at http://www.bettertrust.com
- How many reviews does BETTERTRUST have?
- BETTERTRUST has 0 client reviews with an average rating of 0.0 out of 5.
- When was BETTERTRUST founded?
- BETTERTRUST was founded in 2007.
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