BIG FISH PR

Founded in 1999 and based at 361 Newbury St in Boston, United States, BIG FISH PR is a boutique public relations agency that has spent over two decades refining its approach to earned media and strategic communications. With a team of 16 professionals led by CEO David Gerzof Richard and Sr. VP Meredith Chiricosta, the agency focuses on helping innovative brands navigate complex media landscapes through thoughtful storytelling and targeted press outreach. Rather than pursuing volume for its own sake, BIG FISH PR emphasizes quality relationships with journalists and outcome-driven campaigns that generate meaningful coverage.

Specialist Expertise in Technology and Sustainability

BIG FISH PR has developed particular strength in representing companies operating at the intersection of technology, consumer electronics, and clean energy. The agency’s experience spans mobile hardware, information technology, and clean technology sectors, where it helps clients articulate complex product stories in ways that resonate with both trade and consumer media. This focus on emerging and established tech brands is complemented by a growing practice in corporate social responsibility and purpose-driven communications, allowing the firm to support clients who need to demonstrate environmental or social impact alongside commercial success. The agency’s long tenure in Boston’s innovation ecosystem gives it a nuanced understanding of how to position companies for growth in competitive markets.

Strategic Storytelling and Media Relations

The core of BIG FISH PR’s methodology is brand storytelling—the ability to craft and distribute narratives that capture attention and build credibility. The agency applies this skill across a range of communications needs, from product launches and press tours to IPO communications and executive visibility programs. Its media relations practice is built on deep relationships with journalists and editors, supported by disciplined media list development and pitch customization. For clients facing reputational challenges, the agency offers crisis management and reputation repair services, drawing on years of experience in high-stakes communications. The firm also produces white papers and case studies that serve as thought leadership assets, helping clients establish authority in their fields.

Services and Capabilities

BIG FISH PR provides a comprehensive suite of public relations services tailored to B2C and B2B companies. While the agency does not publish a static menu of offerings, its work consistently includes the following capabilities:

• Media relations and press release distribution
• Product launches and product review programs
• Press tours and media list development
• Crisis communications and reputation management
• Corporate narratives and brand storytelling
• White papers, case studies, and thought leadership content
• Executive C-suite visibility and speakers programs
• Award program submissions and recognition campaigns
• IPO communications and corporate social responsibility messaging
• News announcements and corporate communications strategy

Notable Clients and Collaborative Approach

BIG FISH PR has worked with a diverse roster of clients that includes Amazon, Formlabs, and Tufts University, among others. These relationships span technology, automotive, energy, and consumer goods sectors, reflecting the agency’s adaptability and breadth. The firm positions itself as a collaborative partner rather than a transactional vendor, investing time in understanding each client’s business objectives, target audiences, and competitive landscape. This approach is particularly well-suited for companies that value strategic counsel over tactical execution alone. The agency’s size allows for direct access to senior leadership while maintaining the capacity to execute multi-channel campaigns.

BIG FISH PR is a strong fit for growing technology companies, sustainability-focused brands, and consumer product businesses that need a dedicated PR partner capable of generating earned media coverage and managing complex communications challenges. Companies in the Boston area and across the United States that prioritize thoughtful storytelling, media relationships, and measurable outcomes will find the agency’s boutique structure and experienced team well-aligned with their needs. For organizations seeking a communications firm that combines strategic depth with hands-on execution, BIG FISH PR offers a proven track record and a clear focus on results.