BKB Africa Campaigning

BKB Africa Campaigning is a public relations and communications agency based in Cape Town, South Africa. The agency focuses on designing campaigns for government, corporate clients, and civil society organisations, with an emphasis on themes of strong social relevance. Founded in 2009, BKB Africa Campaigning is modelled on its successful Dutch precursor, BKB (Booij, Klusman and Van Bruggen), which has been operating since 1999. The agency brings a blend of international experience and local insight to its work, positioning itself as a creative partner for clients seeking to drive meaningful change through strategic communication.

Services and Specialties

BKB Africa Campaigning offers a range of services tailored to the public relations and communications sector. While the agency does not provide an exhaustive list of specific service offerings, based on its industry focus and campaign-oriented approach, its likely capabilities include:

• Campaign design and management for government, corporate, and civil society clients
• Strategic communications planning and execution
• Media relations and media advice
• Research and analysis, including qualitative and quantitative studies
• Event planning and management
• Training and capacity building in communication skills
• Policy and politico-strategic consultancy through its sister company Anker Solutions

These services are delivered with a focus on social relevance, meaning the agency prioritises projects that address pressing societal issues. BKB Africa Campaigning works across sectors, drawing on a large international network of decision-makers in government, international organisations, business, and civil society. This cross-sectoral approach allows the agency to design comprehensive campaigns that resonate with diverse audiences.

Methodology and Approach

The agency’s methodology is rooted in creative thinking and a willingness to challenge conventions. BKB Africa Campaigning positions itself as a "creative brains trust," collaborating closely with clients to develop innovative solutions. The agency’s process typically involves research and analysis to understand the context and target audience, followed by strategic planning and campaign execution. Its Dutch sister company, BKB, provides additional expertise and a global perspective, while Anker Solutions offers specialised politico-strategic research and consultancy services from bases in Amsterdam and New York. This international network enhances BKB Africa Campaigning’s ability to handle complex, multi-stakeholder campaigns.

In addition to client work, BKB Africa Campaigning is planning to establish the BKB Africa Academy, a training initiative for young talent in South Africa. The Academy aims to share the agency’s network and expertise with up-and-coming communicators, fostering new insights and skills. This reflects the agency’s commitment to social development and its belief in nurturing the next generation of campaign professionals.

Location and Reach

BKB Africa Campaigning is headquartered in Cape Town, South Africa, a city known for its vibrant creative and business communities. From this base, the agency serves clients across South Africa and beyond, leveraging its local knowledge and international connections. The agency’s South African roots are complemented by its Dutch heritage, with sister offices in the Netherlands and Bosnia-Herzegovina. This geographic spread enables BKB Africa Campaigning to operate effectively in both local and global contexts, making it a suitable partner for organisations looking to address social issues through strategic communication.

BKB Africa Campaigning is a good fit for government agencies, corporations, and civil society organisations that value socially relevant campaigns and creative problem-solving. Its experience with clients such as the European Commission, Shell, and the International Committee of the Red Cross (ICRC) demonstrates its capacity to handle high-stakes projects. Organisations seeking a partner with a strong ethical focus and a track record of impactful communication will find BKB Africa Campaigning a reliable choice in South Africa’s public relations landscape.