Black Unicorn PR
Black Unicorn PR is a public relations agency based in London (founded 2018).
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About Black Unicorn PR
Black Unicorn PR is a public relations and communications agency based in London, United Kingdom, founded in 2018 by Julija (JJ) Jegorova. The agency specialises in tech PR for B2B startups and scaleups, primarily across Europe. Operating as an external PR department, Black Unicorn PR integrates closely with clients to improve their visibility and credibility in competitive markets. The agency’s core focus lies in media storytelling, strategic media relations, and brand positioning for technology companies.
Services and Specialties
Black Unicorn PR offers a range of public relations and communications services tailored to the needs of growing technology businesses. Their approach combines media storytelling techniques with targeted media outreach to secure placements in relevant publications. The agency emphasises building journalist relationships and crafting compelling narratives around product innovation and company milestones. Typical services include:
- Corporate PR and brand positioning
- Strategic media relations and media list building
- Media story pitching and media targeting
- Media influencer campaigns and media influencer marketing
- Venture capital coverage and investor communications
- Media impact analysis and media results tracking
- Content development for tech, fintech, insurtech, and deeptech sectors
Client Focus and Sectors
The agency primarily works with B2B startups and scaleups, particularly those in venture capital-backed technology sectors. Their expertise spans deeptech innovation, fintech, insurtech, HR tech, and cybersecurity. Black Unicorn PR has a strong track record in helping venture capital startups gain media visibility and secure coverage in tech media outlets. The team also supports scaleup media strategies, ensuring that growing companies maintain consistent press presence as they evolve. By focusing on media positioning and brand awareness, the agency helps clients stand out in crowded markets and engage relevant media conversations.
Approach and Philosophy
Black Unicorn PR describes its approach as creative and direct, with an emphasis on efficiency and long-term value. Rather than offering one-off campaigns, the agency integrates as an external PR department, embedding its team within client operations to understand their products, goals, and audiences. This close collaboration enables the agency to develop tailored media storytelling that resonates with journalists and influencers. Their method involves meticulous media list building, targeted pitching, and continuous relationship management with key media contacts. The agency also measures media impact to refine strategies and demonstrate tangible results to clients.
Location and Credentials
Headquartered at 15 Bishopsgate in London, England, United Kingdom, EC2N 3, Black Unicorn PR operates from one of the city’s key business districts. The London base provides access to a wide network of journalists, media influencers, and industry events, which benefits clients seeking coverage in UK and European tech media. Founded in 2018, the agency has built a reputation for delivering consistent media placements and helping startups achieve media visibility. Their team of experienced PR professionals brings deep knowledge of the technology and venture capital landscape.
Black Unicorn PR is a good fit for B2B technology startups and scaleups that need a hands-on, strategic PR partner. It is particularly suited for companies in fintech, deeptech, insurtech, HR tech, and cybersecurity that are seeking to build brand awareness, secure media coverage in prominent publications, and strengthen their market positioning. The agency works well for businesses that value a close, integrated relationship with their PR team and are looking for long-term media impact rather than short-term campaigns.
Key facts
- Team size: 1-10 employees
- Headquarters: 15 Bishopsgate, London, England, United Kingdom, EC2N 3
- Address: 15 Bishopsgate , London England United Kingdom EC2N 3
- SIC codes: 7389
Keywords & focus
Topics and areas Black Unicorn PR works with.
- public relations & communications
- communications
- public relations
- public relations & communications services
- venture capital startups
- media storytelling
- deeptech startups
- scaleup media
- technology companies
- tech pr
- venture capital coverage
- deeptech innovation
- fintech
- insurtech media
- media storytelling techniques
- media targeting
- media placements
- media positioning
- media impact
- tech media
- services
- scaleups
- media influencer campaigns
- media list building
- media influencer marketing
- media results
- journalist relationships
- brand awareness
- media story pitching
- b2b startups
- +82 more
Technologies
Gmail, Google Apps, Slack, YouTube, Google Tag Manager, Google Analytics, Mobile Friendly, WordPress.org, Nginx, Micro, Circle, Remote, AI
Industries served by Black Unicorn PR
Black Unicorn PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Black Unicorn PR
Common questions and answers about Black Unicorn PR, their services, location, and how to work with them.
- Where is Black Unicorn PR located?
- Black Unicorn PR is headquartered in London.
- What services does Black Unicorn PR offer?
- Black Unicorn PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Black Unicorn PR serve?
- Black Unicorn PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Black Unicorn PR a verified PR agency?
- Black Unicorn PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Black Unicorn PR?
- You can visit their website at http://www.blackunicornpr.com
- How many reviews does Black Unicorn PR have?
- Black Unicorn PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Black Unicorn PR founded?
- Black Unicorn PR was founded in 2018.
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