BlacklandPR

BlacklandPR is a public relations and communications agency based in Wellington, New Zealand, founded in 2012 by two partners who combined over 35 years of industry experience. The firm serves a diverse range of clients, from startups to large enterprises, particularly those operating in consumer internet, information technology, and marketing sectors. BlacklandPR focuses on helping organisations navigate the modern, emotionally charged social landscape by using authentic, human-centred communication strategies.

Strategic Communications for a Digital Age

BlacklandPR distinguishes itself by applying traditional PR disciplines to contemporary challenges. The agency’s approach is rooted in understanding real people—their motivations, emotions, and behaviours—and crafting messages that resonate on a personal level. Rather than relying on corporate jargon, BlacklandPR helps clients use real language to build trust and credibility with their audiences. This people-first methodology is applied across a range of high-stakes areas, including corporate advocacy, public issues, and crisis management. The Wellington-based team works with some of the largest companies in New Zealand and beyond, tackling complex topics such as technology disruption, regulatory change, and social marketing campaigns.

Core Services and Specialties

BlacklandPR offers a comprehensive suite of public relations services tailored to the needs of modern organisations. While the agency’s specific service menu is not exhaustive, based on its industry focus and keywords, its capabilities likely include the following:

• Communications strategy development
• Corporate advocacy and reputation management
• Public issues and crisis management
• Investor relations
• Media relations and press office support
• Social media strategy and management
• Social marketing and behaviour change campaigns
• People insight and audience research
• Government relations and public affairs

These services are designed to help clients engage with stakeholders—from consumers and investors to policymakers and the media—in a way that feels genuine and effective. BlacklandPR’s expertise in social marketing and people insight suggests a strong focus on data-driven, empathetic communication that moves beyond simple messaging to drive real-world outcomes.

Based in Wellington, Serving Global Clients

Operating from its headquarters in Wellington, New Zealand, BlacklandPR is well-positioned to serve clients across the country and internationally. Wellington, as the nation’s capital, provides a strategic base for government relations and public affairs work, while the agency’s client list includes major companies working on some of the biggest issues of our time. The firm’s founders brought decades of experience to the table when they launched BlacklandPR in 2012, and the agency has since built a reputation for handling complex, high-profile communications challenges with a modern, human touch. Whether advising on a crisis, launching a new technology product, or shaping public opinion on a contentious issue, BlacklandPR applies its core belief that persuasive conversation starts with understanding real people.

BlacklandPR is a strong fit for organisations that value authentic, emotionally intelligent communication and need a partner capable of navigating both traditional media and digital channels. Companies in the consumer internet, technology, and marketing sectors—especially those facing public scrutiny or regulatory pressures—will find the agency’s blend of strategic counsel and creative execution particularly valuable. Startups seeking to build their brand from the ground up, as well as established enterprises looking to refresh their public image, can benefit from BlacklandPR’s focus on real language and real connections. For any organisation in New Zealand or beyond that wants to communicate with audiences in a way that feels human and credible, BlacklandPR offers a contemporary, results-oriented approach to public relations.