Sixteenth Letter Ltd

Sixteenth Letter Ltd is a full-service communications and public relations consultancy based in Wellington, New Zealand. Founded in 2017, the agency focuses on serving clients in the conservation, climate, culture, and NGO sectors, along with a substantial number of public service organisations. The agency works with a diverse range of clients, from non-profits and charities to government agencies and cultural institutions, helping them articulate their missions and engage effectively with their audiences.

How Sixteenth Letter Ltd Helps Clients

Sixteenth Letter Ltd provides strategic communications support that goes beyond standard PR. The agency specialises in helping organisations define their core problems and opportunities through framing and positioning. This includes cultural analysis, direct strategic advice, and research services, as well as media and social media audits. The agency’s approach is rooted in understanding context and audience behaviour, ensuring that every communications effort is grounded in real insights rather than assumptions.

Beyond analysis, Sixteenth Letter Ltd develops comprehensive communications strategies that cover audience analysis, objective setting, and channel management. The agency also has a particular strength in narrative development and storytelling, helping clients craft their origin stories—the core narratives that explain who they are and why they matter. This includes key messaging, visual storytelling, and photo banking for process marketing. The agency’s planning and implementation services extend to content territories, networked stakeholder engagement, and managing multiple channels to ensure consistent, effective communication.

Services and Specialties

Sixteenth Letter Ltd’s service offering is tailored to the needs of mission-driven organisations. Key services include:

• Framing and positioning: problem definition, cultural analysis, direct advice, research services, media and social media audit
• Communications strategy: understanding context, audience analysis, objective setting
• Origin stories: narrative development, key messaging, visual storytelling (photo banking and process marketing)
• Planning and implementation: channels management, content territories, storytelling, networked stakeholder engagement

These services are designed to help clients build trust, raise awareness, and drive action among their target audiences. The agency’s focus on conservation, climate, culture, and NGO sectors means it often works on issues that require careful messaging and deep stakeholder engagement.

Location and Reach

Based on Featherston Street in central Wellington, New Zealand, Sixteenth Letter Ltd is well-positioned to serve clients across the country. Wellington, as the nation’s capital, is home to many public sector organisations, non-profits, and cultural institutions, making it an ideal base for the agency’s work. The agency’s team brings local knowledge and a deep understanding of New Zealand’s political, cultural, and social landscape, which is critical for clients operating in the public interest. While the agency’s primary focus is on New Zealand-based clients, its strategic approach and narrative expertise are applicable to organisations anywhere.

Sixteenth Letter Ltd is a strong fit for non-profit organisations, charities, government agencies, and cultural institutions that need clear, strategic communications to advance their missions. The agency is particularly suited for clients in conservation, climate advocacy, and the arts, as well as public service bodies that require nuanced, evidence-based communication strategies. For organisations looking to define their story, engage stakeholders, and navigate complex public conversations, Sixteenth Letter Ltd offers a thoughtful, research-driven partnership based in Wellington, New Zealand.