Blue Totem Communications
Blue Totem Communications is a public relations agency based in Singapore (founded 2016).
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About Blue Totem Communications
Blue Totem Communications is a Singapore-based integrated communications agency that has built its practice on the principle that effective public relations stems from genuine, trust-based relationships. Founded in 2016, the agency brings a grounded approach to strategic communications, combining authentic storytelling with practical counsel. With its headquarters at 3 International Road in Singapore and a presence in Malaysia, the firm leverages a network of affiliate agencies across Asia Pacific to deliver regional campaigns. Its name and identity—drawn from the totem pole as an ancient communication tool and the blue evergreen tree symbolizing steadfastness—reflect a commitment to sincerity, creativity, and long-term partnerships.
Specialist Expertise in B2C and B2B Public Relations
Blue Totem Communications focuses on both B2C and B2B public relations, with a particular strength in crafting narratives that resonate with diverse audiences. The agency’s approach centers on understanding the core values of each client, then translating those into compelling stories that cut through media clutter. In B2C work, the team excels at consumer-facing campaigns that build brand affinity through influencer engagement, media outreach, and content creation. For B2B clients, the emphasis shifts to corporate communications and stakeholder engagement, where clarity and credibility are paramount. This dual capability allows Blue Totem Communications to serve companies across sectors, from consumer goods to professional services, while maintaining a consistent focus on reputation management and strategic consultancy.
Core Services and How They Are Applied
The agency’s service offering is built around a full suite of public relations and communications capabilities, delivered with a no-nonsense, honest style. Blue Totem Communications typically provides the following services:
- Media relations and media relations strategy
- Crisis management and crisis communication
- Corporate communications and brand management
- Influencer marketing and influencer engagement
- Content creation and storytelling
- Strategic consultancy and reputation management
- Marketing communications and digital marketing
- Stakeholder engagement and media outreach
Each service is tailored to the client’s specific context. For instance, in crisis management, the team prioritizes swift, transparent communication to protect trust. In influencer marketing, they focus on authentic partnerships rather than transactional placements, ensuring that endorsements feel natural to the audience. The agency’s strategic consultancy work often involves advising C-suite leaders on how to navigate complex media landscapes, particularly in the Asia Pacific region where cultural nuances matter. By combining these capabilities, Blue Totem Communications helps clients build and sustain positive relationships with their key publics.
Who They Work With and Ideal Client Fit
Blue Totem Communications is a good fit for organizations that value straightforward advice and creative collaboration over flashy promises. The agency’s client base typically includes companies in the marketing and advertising, media and publishing, and public relations sectors, as well as businesses seeking to strengthen their corporate communications in Singapore and across Asia Pacific. They are particularly suited for mid-sized to large enterprises that need a trusted partner for ongoing media relations, crisis preparedness, or brand storytelling. Clients who appreciate the agency’s emphasis on mutual respect and commitment—rather than transactional interactions—will find Blue Totem Communications to be a reliable ally. Whether a company is launching a product, managing a reputational challenge, or simply seeking to enhance its visibility, the agency offers a grounded, relationship-driven approach that prioritizes long-term results over short-term wins.
Key facts
- Team size: 11-50 employees
- Headquarters: 3 International Rd, Singapore, Singapore, 61
- Address: 3 International Rd , Singapore Singapore 61
- Annual revenue: 3500000
- SIC codes: 7389
Keywords & focus
Topics and areas Blue Totem Communications works with.
- b2c public relations
- marketing communications
- digital marketing
- b2b public relations
- public relations
- corporate communications
- strategic consultancy
- influencer engagement
- public relations & communications services
- media relations
- crisis management
- public relations and communications
- influencer marketing
- consulting
- services
- trust-based relationships
- storytelling
- crisis communication
- stakeholder engagement
- media outreach
- brand management
- media relations strategy
- marketing and advertising
- media and publishing
- public relations agencies
- pr agency
- content creation
- reputation management
- strategic communications
- asia pacific pr
- +6 more
Technologies
Outlook, Microsoft Office 365, Google Cloud Hosting, Mobile Friendly, DoubleClick Conversion, Google Dynamic Remarketing, Google Tag Manager, Wix, DoubleClick, Varnish, IoT, AI
Industries served by Blue Totem Communications
Blue Totem Communications works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Singapore
If you are looking for alternatives or more options in Singapore, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Blue Totem Communications
Common questions and answers about Blue Totem Communications, their services, location, and how to work with them.
- Where is Blue Totem Communications located?
- Blue Totem Communications is headquartered in Singapore.
- What services does Blue Totem Communications offer?
- Blue Totem Communications offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Blue Totem Communications serve?
- Blue Totem Communications serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Blue Totem Communications a verified PR agency?
- Blue Totem Communications is listed on Online PR. Verification status is shown on their profile.
- How can I contact Blue Totem Communications?
- You can visit their website at http://www.bluetotem.co
- How many reviews does Blue Totem Communications have?
- Blue Totem Communications has 0 client reviews with an average rating of 0.0 out of 5.
- When was Blue Totem Communications founded?
- Blue Totem Communications was founded in 2016.
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