Blueberry Communications & PR

Blueberry Communications & PR is a boutique public relations and communications agency based in Melbourne, Australia, founded in 2012 by Laura A'Bell. The firm offers a focused range of strategic communications services tailored to organisations that value ethical practice and social impact. While the agency does not publicly list a full menu of services, its work typically spans media relations, copywriting, content creation, marketing strategy, and business planning. Clients can expect hands-on support across communications, media activation, and project management, drawing on Laura's postgraduate qualifications in communication and PR, as well as her background in business management and human rights.

Services and Specialties

Blueberry Communications & PR provides a practical, integrated approach to communications. Based on the agency's experience and founder's expertise, likely services include:

• Strategic communications planning and execution
• Media relations and media activation
• Copywriting and editorial content development
• Marketing strategy and campaign management
• Brand development and storytelling
• Community engagement and social policy communications
• Project management (Prince 2 qualified)
• Event coordination for community and health initiatives

These offerings are delivered by a small, dedicated team that works closely with clients to achieve measurable outcomes. The agency's work often involves co-creating brands and initiatives, as seen with projects like Harriet Herbery, Healthy Australia, and the Peninsula Dance Project.

Who They Help

Blueberry Communications & PR primarily works with positive, purpose-driven organisations and individuals who are making a difference. The agency's client base includes community development programs, health and wellbeing initiatives, social enterprises, and human rights organisations. Laura A'Bell's two decades of experience with leading development organisations means the agency is particularly well-suited to nonprofits, advocacy groups, and businesses with a strong ethical focus. Blueberry Communications & PR also supports entrepreneurs and small businesses looking to build their brand and communicate effectively. The agency's ethical profile means they selectively partner with clients whose values align with their own.

Approach and Philosophy

The agency operates as a collaborative partner rather than a traditional PR vendor. Blueberry Communications & PR takes the time to understand each client's objectives, then develops tailored strategies to meet those goals. The team's small size allows for direct access to senior expertise, with Laura A'Bell personally involved in most projects. The agency's approach is grounded in strategic thinking, practical execution, and a commitment to social good. Blueberry Communications & PR does not offer one-size-fits-all solutions; instead, they adapt their services to fit the unique needs of each client. This flexibility is supported by Laura's diverse qualifications, which span natural health, business management, and human rights.

Location and Credentials

Based in Melbourne, Victoria, Australia (postcode 3000), Blueberry Communications & PR serves clients both locally and internationally. Laura A'Bell is a multi-award-winning professional with postgraduate qualifications in communication and PR, as well as certifications in project management (Prince 2) and human rights. Her work has been recognised through various accolades, and she has established several award-winning brands and initiatives. The agency's Melbourne base gives it strong connections to the Australian media landscape and community networks, while its international experience extends to development work overseas.

Blueberry Communications & PR is a good fit for organisations that value ethical, purpose-driven communications and want a hands-on, experienced partner. If you run a nonprofit, social enterprise, or mission-led business in Australia or beyond, and you are looking for strategic communications support that aligns with your values, this Melbourne agency is worth considering. Their small team approach ensures personalised attention, while their breadth of experience brings a depth of insight that larger agencies may not offer.